Related: Warner Bros Makes Donation To Victims Of Colorado Movie Theater Shooting

Here’s the announcement in a letter today from National Association of Theatre Owners chief John Fithian seeking contributions from the group’s members:

Dear Exhibition Colleagues,

The tragic events that occurred in Aurora, Colorado have been devastating to the victims, their familiesand loved ones, the community, the state and the nation.

 As we watch the aftermath unfold and try to make sense of this terrible crime, you should be encouraged by the leadership and dedication of the community of Aurora as they comfort and assist their families and neighbors.  The courage of the victims, their families and loved ones, the theater employees involved, the first responders and hospital staff members has steeled the resolve of the community and its leaders to recover from this tragedy and to emerge even stronger than before.

Our industry, as it has countless times before, stands ready to help those in need. Many of you have expressed your concern and asked our guidance on how best to respond to help the victims and their families. We have been working within the industry and with the community leaders in order to give you some direction.

As it has in the past, the generosity and compassion of our industry must focus on the most direct and efficient way of rendering that aid.  Colorado Governor John Hickenlooper, and Aurora Mayor Steve Hogan have directed us to The Aurora Victim Relief Fund, which has been established in partnership with Governor Hickenlooper through Community First Foundation. Community First Foundation is a longstanding, trusted community foundation that will direct your gifts to the nonprofit organizations serving those affected.  This fund will only be used to meet the immediate and long-term needs of victims, their families and the broad needs of those affected in the community.

Community First Foundation, http://www.communityfirstfoundation.org, is a 501(c)(3) public charity with a history of effectively and efficiently targeting resources in Colorado to help people in need during times of crisis.

How To Make a Donation

If you would like to generously donate, please write a check to: Community First Foundation

*Dedicate your contribution to assist the victims in Aurora:

Mail to:

Community First Foundation,

6870 W 52nd Avenue, Suite 103

Arvada, CO 80002

If you would like to make an online donation, please go to: http://www.GivingFirst.org.

You can donate with all major credit cards (Visa, MasterCard, Discover or American Express) or information from a bank account (personal checking).

If the amount you wish to give is $100,000 or more and you would like to do a wire transfer,

You can contact Community First Foundation at 720-898-5900.

On behalf of the entire industry, I appreciate your support.

 

John Fithian

President & CEO

NATO