UPDATE, 2:45 PM: Missy Franklin helped last night’s Olympics become the most-watched in 36 years with 31.6 million viewers. NBC’s Monday primetime broadcast of the London Olympicswas the most-watched first Monday non-U.S. Summer Games since the Montreal 1976. That’s still behind Montreal’s 37.7 million but ahead of the 30.2 million who watched the first Monday of the 2008 Beijing Olympics.
PREVIOUS, 8:40 AM: The third full day of the London Summer Olympics (10.5/28) saw diving, volleyball, men’s gymnastics and Missy Franklin’s gold medal win in the pool. In fast nationals, Monday’s primetime broadcast of the Games was down 1% from the final nationals on same night at the 2008 Beijing Summer Olympics. However, it was up 48% from the 2010 Vancouver Winter Games. NBC won the night among adults 18-49 and in total viewers with 31.42 million watching. Meanwhile, ABC had a two-hour new Bachelor Pad (1.1/3), followed by a new The Glass House (0.6/2) at 10 PM. Bachelor Pad was down 27% from last week for the reality show’s lowest rating ever. Glass House was down 25% from last week’s show, also hitting its lowest rating to date. On CBS, it was an evening of repeats with How I Met Your Mother (0.9/3), 2 Broke Girls (1.0/3), Two And A Half Men (1.1/3), Mike & Molly (1.1/3) and Hawaii Five-O (0.9/2). Fox had two repeats of Hell’s Kitchen at 8 PM (1.1/3) and 9 PM (1.2/3).