NBC Olympics AdvertisingIt remains to be seen whether streaming all events live online will help or hurt NBC’s ratings for the upcoming London Olympics, but there is one place it isn’t hurting: ad sales. NBCUniversal said today that it has sold $1 billion in TV and online advertising ahead of the Summer Games that kick off Friday with the Opening Ceremony in primetime here. That’s a new record and about $150 million more than the network pulled in for the 2008 Beijing Summer Olympics. Digital was a big contributor to the current total: $60 million in ads were sold for NBCOlympics.com and the NBC Olympics Live Extra app, three times the total in Beijing (national TV ads are up $100 million from 2008). NBCU is streaming every event — more than 3500 hours — this year, compared with 2008’s 2200 hours. The ad-sales total includes all NBCU platforms involved in the Games: NBC, the company’s fledgling ESPN rival NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the mobile and tablet app, two specialty channels, and a 3D channel.

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