Although the Harry Potter series has drawn to a close, the UK film industry believes the movies will continue to work their magic for years to come. In releasing its 2012 statistical yearbook today, the BFI pointed to long tail benefits from the Potter decade that include Warner Bros’ new studio facility at Leavesden and the skillbase the films have built across the production sector since 2001. The industry is coming off of a record year that saw the box office reach above £1B and total production spend hit £1.27B despite a drop in the number of films produced. The yearbook is loaded with such facts and figures – including the finding that Britons watched an average 87 films per person during the course of last year. However, while box office thrived, TV accounted for 77% of all film viewings. There were 5,570 unique titles available across UK television. Excluding pay-per-view, films were watched 3.9B times on TV – or over 22 times the number of cinema admissions. Stats put the industry’s direct contribution to UK GDP at £3.3B for 2010. International investment from films made in the UK including The Dark Knight Rises, Prometheus and Wrath Of The Titans, was worth just over £1B. Outside the UK, British films earned $5.6B at the global box office, according to the report which can be found here in its entirety.
Independent British films had 13% of the market share driven by The King’s Speech and The Inbetweeners Movie. Cinemagoing habits are shifting with a record-breaking 42% of Britons opting for weekday screenings. Weekends only accounted for 58% of box office which is the lowest total in the last eight years. Takings for 3D films were down 20% suggesting that moviegoers are becoming more choosy. The BFI says people are more often opting for the format when they perceive a real contribution to the experience. DVD and Blu-ray sales were down 5% on 2010 with 152M units sold. VOD is on the rise, jumping 6.5% to £114M in transactions, although it hasn’t yet made up for the decline in video sales.
BFI chief exec, Amanda Nevill, said, “UK film is punching above its weight on the world stage… But while 2011 was undoubtedly a fantastic year, we are far from complacent; it’s still a tough economic climate in which to raise finance for film production, and digital technologies continue to bring both challenges and opportunities for industry. We are committed to increasing Lottery funding for UK film in the round over the next five years, and we are working closely and collaboratively with our partners and stakeholders to deliver robust support for UK film right across the value chain.”