Alloy Entertainment, which has been based at Warner Bros TV for a long time, will now officially be part of the Warner Bros family. WBTV parent the Warner Bros Television Group has signed a deal to acquire Alloy from an investor group led by ZelnickMedia, which bought the leading producer of youth-oriented content in November 2010 in connection with the go-private transaction of Alloy Inc. Leslie Morgenstein, who has served as president of Alloy and its predecessor, 17th Street Productions, since 1999, will stay on to run the company within WBTVG. The closing of the transaction is subject to customary conditions and is expected to occur in the third calendar quarter.

WBTVG currently produces and distributes five series co-produced by Alloy: Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game and the upcoming 666 Park Avenue, all of which started as successful Alloy book franchises aimed at teen girls and young women. In addition, Alloy properties have also been produced for the big screen including Warner Bros Pictures’ two Sisterhood Of The Traveling Pants films and Warner Premiere’s The Clique. In addition to film and television, Alloy is the world’s most successful independent packager of fiction. Alloy Entertainment will continue to collaborate on production and distribution of original digital programming with former sister division, Alloy Digital, which operates a top-ranking media and video network focused on the 12-34 demographic and recently acquired Generate.