Only two of eight major movies released last month are clearly destined to make a profit — and one of them is, surprise!, Marvel’s The Avengers — according to SNL Kagan’s latest monthly tally. The firm says that The Avengers is likely to generate more than $2B in revenues from all sources (excluding merchandise sales) on total costs of $473.2M. The 4.24 ratio of expected revenues over costs is well above the 1.75 threshold that Kagan says establishes a film as clearly profitable. To account for revenue splits, expenses and variables that analysts can’t determine, the firm classifies films with a ratio of less than 1.75 but more than 1.40 as being in a gray area while those below 1.40 are deemed probably unprofitable. By that measure, Fox Searchlight’s The Best Exotic Marigold Hotel fared well, with a ratio of 2.60 ($169.6M in revenues on $65.2M in costs). Columbia’s Men In Black 3 is on the bubble with 1.53 ($687.2M over $450.0M). Films likely to spill red ink include include Universal’s Battleship ($450M over $401.8M), Paramount’s The Dictator ($171.6M over $176.1M), Warner Bros’ Dark Shadows ($279.3M over $293.4M), Warner Bros’ Chernobyl Diaries ($59.4M over $87.4M), and Lionsgate’s What To Expect When You’re Expecting ($66.8M over $121.5M).
'The Avengers' Soars But 'Battleship' And 'The Dictator' Sink In Profit Tally: Kagan
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
Fall Festival Verdict: Who's In, Who's Out As The 2014 Oscar Race Gets Its First Real Shot Of Adrenaline
More From Lieberman
- Apple's Tim Cook Says TV Is Still “Stuck Back In The '70s”: Video
- Los Angeles Daily News Owner Digital First Media Looks For Buyers After Web Initiatives Founder
- DirecTV Chief Says Hispanic Online TV Service To Launch By Year End
- Rupert Murdoch Scores Victory As European Commission Approves BSkyB Plan To Create A Satellite Colossus
- Starz CEO Says Cable Operators Can Benefit By Offering Premium Channels Outside The Pay TV Bundle
- Chase Carey: Fox Is Really, Really Over Time Warner. Really.