Only two of eight major movies released last month are clearly destined to make a profit — and one of them is, surprise!, Marvel’s The Avengers — according to SNL Kagan’s latest monthly tally. The firm says that The Avengers is likely to generate more than $2B in revenues from all sources (excluding merchandise sales) on total costs of $473.2M. The 4.24 ratio of expected revenues over costs is well above the 1.75 threshold that Kagan says establishes a film as clearly profitable. To account for revenue splits, expenses and variables that analysts can’t determine, the firm classifies films with a ratio of less than 1.75 but more than 1.40 as being in a gray area while those below 1.40 are deemed probably unprofitable. By that measure, Fox Searchlight’s The Best Exotic Marigold Hotel fared well, with a ratio of 2.60 ($169.6M in revenues on $65.2M in costs). Columbia’s Men In Black 3 is on the bubble with 1.53 ($687.2M over $450.0M). Films likely to spill red ink include include Universal’s Battleship ($450M over $401.8M), Paramount’s The Dictator ($171.6M over $176.1M), Warner Bros’ Dark Shadows ($279.3M over $293.4M), Warner Bros’ Chernobyl Diaries ($59.4M over $87.4M), and Lionsgate’s What To Expect When You’re Expecting ($66.8M over $121.5M).
'The Avengers' Soars But 'Battleship' And 'The Dictator' Sink In Profit Tally: Kagan
What's Hot on Deadline
'Westworld' Finale Postmortem: EP Jonathan Nolan On Season 2's Samurai World, Missing Characters & Dr. Ford's Fate
'Fantastic Beasts' Bests $600M WW; 'Moana' Mints $180M; 'Doctor Strange' Ices 'Deadpool', 'Iron Man 2' - Intl Box Office
Shake-Up At 'Duck Dynasty' Producer Gurney Productions: Founders Placed On "Temporary Leave Of Absence"
Latest Film News
- ‘Game of Thrones’ Actor Peter Vaughan Dies At The Age Of 93
- Roman Polanski Cannot Be Extradited To U.S.; Polish Supreme Court’s Final Ruling
- Twitter Year-End Numbers: Top Trending TV Shows, Movies & More
- ‘Fantastic Beasts’ Bests $600M WW; ‘Moana’ Mints $180M; ‘Doctor Strange’ Ices ‘Deadpool’, ‘Iron Man 2’ – Intl…
- Note To Oscar Host Jimmy Kimmel: Johnny Carson’s Suit Patterns Are Up For Sale
- ‘Transformers: The Last Knight’ Trailer: Watch Optimus Prime Do Some Heavy Duty Transforming