Sony can’t seem to catch a break. Its stock on the Tokyo exchange today fell below 1,000 yen, the first time that has happened since 1980, when the Walkman reigned. The 1.7% drop to 996 yen — equal to $12.75 — was largely due to investor concerns about the strength of the Japanese currency vs the euro and the dollar. Last week the euro bought 95.6 yen, the strongest performance for the currency since 2000, while each dollar bought 77.66 yen, the highest exchange rate for Japan since February, Bloomberg reports. But the changes take a toll on Sony. Its sales decline by 10B yen for each 1 yen drop against the euro, and by 50B yen for each 1 yen drop vs the dollar. That just compounds the problems faced by Sony’s new CEO Kazuo Hirai. Following four years of losses, last month he cut the company’s current fiscal-year profit forecast in half as Sony struggles to boost sales of its TV sets and PlayStation 3 game consoles.
Sony Shares Hit 32-Year Low As Currency Prices Fluctuate
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Lieberman
- It's No Blip, Online Video Is Taking Ad Dollars From Traditional TV: Analyst
- Now That He's At Carmike, Can Bud Mayo Lead Theaters' Alternative Content Revolution?
- Cable Milestone: Operators Have More Broadband Subs Than TV Ones
- Look Out Gannett: Carl Icahn Buys 6.6% Stake
- Warren Buffett Sends A Mixed Message To John Malone As He Buys Into Charter But Unloads Starz
- Citing “Insulting” Criticism, Comcast And Time Warner Cable Withdraw Funding For Dinner Honoring FCC Commissioner