CORE Media Group (formerly CKx), the umbrella company whose portfolio includes reality series American Idol and So You Think You Can Dance, the Elvis Presley estate and the Muhammad Ali brand, has signed its first producing partnership. Core has inked a multiyear production and consulting pact with Rob Lee and his Bayonne Entertainment. Lee will develop and produce all his future television and digital projects through Core and will advise Core CEO Marc Graboff on original TV content production and distribution. He will be based in Los Angeles and work out of the offices of Core’s 19 Entertainment.
A former lawyer, agent and EVP at IMG Global Media, Lee executive produces unscripted series Millionaire Matchmaker on Bravo and Randy Jackson Presents: America’s Best Dance Crew on MTV and also recently executive produced ESPN’s Tim Tebow documentary Everything In Between. He is currently developing one-hour limited series Dean Koontz’ Twilight Eyes, which has been set up at Starz. “Rob and I have known each other for many years, and everything about his experience, talent and relationships across the industry make him the perfect fit for CORE as we look to strengthen and diversify our entertainment platforms,” Graboff said in a company email announcing the agreement.
Lee most recently had a deal with 19 Entertainment’s American Idol co-producer, FremantleMedia North America. Before that, he did a brief stint as head of programming at IMG Global Media under Chris Albrecht. Before becoming a producer, Lee also worked as a TV packaging agent at William Morris and its predecessor Triad Artists.