The big news here is that the radio giant’s Premiere Networks will continue to syndicate Beck’s radio show, and extend its relationship handling ad sales for the former Fox News pundit’s digital properties. The five-year deal should deliver $100M to Beck according to The New York Times, which was pre-briefed on the terms. But the most intriguing part of the announcement is at the end: Beck’s live-streamed video network, GBTV, has a deal with animation production company Icebox “to jointly develop an animated comedy series.” Jon Stewart and Stephen Colbert, the ball’s in your court.
LOS ANGELES, June 11, 2012 – Premiere Networks, the leading audio content provider in the country, and Mercury Radio Arts, Glenn Beck’s multi-media production company, announced today that they are renewing and extending their agreements to syndicate The Glenn Beck Program, America’s third-highest-rated radio show. The Glenn Beck Program has grown tremendously since their last agreement. Over the past five years, the program has experienced ratings growth of nearly 50%, and has added nearly 200 radio affiliates, bringing its current total to more than 400 stations (Source: Arbitron, SP’06 to FA’11, Nationwide, Exact Times, AQH, P 12+). In addition, 2012 marks The Glenn Beck Program’s 10th anniversary in national radio syndication.
Mercury and Premiere have also extended their longstanding alliance in digital media. Mercury’s digital businesses include streaming video network GBTV, news and information site TheBlaze.com, e-commerce marketplace Markdown.com and the fan portal GlennBeck.com. Premiere will continue its representation of Mercury’s digital properties to advertisers and sponsors.
Beck stated: “Simply put, Premiere is the best in the business. Over the past ten years, they have proven to be a true partner in every sense of the word.”
“Since we began our relationship 10 years ago, Glenn has not only built an incredible connection to his audience on multiple platforms, but has also established himself as a true talent and visionary,” stated Julie Talbott, Premiere Networks president, content and affiliate relations. “We’re incredibly proud of the continued growth and success of our partnership with Glenn and Mercury Radio Arts, and look forward to working together for many more years to come.”
Mercury recently launched GBTV, Glenn Beck’s live streaming video network. Since its launch, GBTV has already added a wide range of original programming, including the reality show Independence USA, the kid’s show Liberty Tree House, the news show Real News and the comedy news show The B.S. of A. GBTV also announced a deal with Icebox, the innovative animation production company, to jointly develop an animated comedy series. GBTV features Glenn’s show, which is airs live weekdays and is broadcast from Dallas, Texas.