Two new cable comedy series, ABC Family’s Baby Daddy and TV Land’s The Soul Man opened solidly last night. Baby Daddy at 8:30 PM drew 1.7 million viewers and ranked as ABC Family’s No.2 comedy premiere in Total Viewers and all key demos, including Adults 18-34 (619,000) and Adults 18-49 (935,000). It built onto its Melissa & Joey lead-in by 13% in Total Viewers and 6% in persons 12-34. The debut of Baby Daddy also boosted Melissa & Joey, which set Season 2 highs in Total Viewers (1.5 million) and all key demos.
TV Land’s newest original sitcom, The Soul Man, a spinoff from the network’s flagship comedy Hot In Cleveland, also posted its network’s second highest rated series premiere. It was No.2 behind Hot In Cleveland among Adults 25-54 (1.0 rating) and Women 25-54. In total viewers, the series starring Cedric the Entertainer and Niecy Nash which was marketed primarily to African Americans, averaged 1.9 million, behind Cleveland (4.8 million) and Happily Divorced (2.4 million)