'The Dark Knight Rises', 'Hunger Games' Win Big At Golden Trailer Awards

The first official trailer for The Dark Knight Rises snared the top prize of Best In Show at the 13th Annual Golden Trailer Awards tonight at a mansion in Bel-Air. TDKR‘s trailer also took the trophy for Best Summer 2012 Blockbuster. It was a good year for women, organizers noted, with trailers and print promotions successfully promoting female protagonists in typically male-led genres. Snow White And The Huntsman took the prize for Best Action. The Bridesmaids red-band trailer (R-rated) earned Best Comedy and The Girl With The Dragon Tattoo took Best Drama. Those two as well as all the other winning trailers are available to watch here. A print promotion displayed a similar pattern. The Hunger Games nabbed five Golden Trailers: Best Teaser Poster, Action Poster, Animation/Family Poster, Best Standee for Feature Film and Most Innovative Advertising for a Brand/Product.

Full list of winners for 13th Annual Golden Trailer Awards:

(Film Title, Studio, Trailer House)

Theatrical Trailers

Best Action
Snow White and the Huntsman “Forever”, Universal Pictures, Wild Card

Best Animation/Family
The Muppets “Their Movie”, Walt Disney Studios Motion Pictures, Buddha Jones

Best Comedy
Bridesmaids (Red Band Trailer), Universal Pictures, Workshop Creative

Best Documentary
George Harrison: Living in the Material World, Grove St. Prod., The Ant Farm

Best Drama
The Girl With the Dragon Tattoo, Sony Pictures, Mark Woollen & Associates

Best Horror
The Devil Inside “Who”, Paramount Pictures, Buddha Jones

Best Independent
Take Shelter, Sony Pictures Classics, The Grossmyth Company

Best Music
Another Earth, Fox Searchlight, Ignition Creative

Best Romance
Like Crazy, Paramount Pictures, Ignition Creative

Best Thriller
The Grey “Teeth Redband”, Open Road Films, Buddha Jones

Best Video Game Trailer
The Witcher 2: Assassins of Kings, Atari, Platige Image

The Don LaFontaine Award for Best Voice Over
Arrietty “UK Trailer”, Studio Canal, The Editpool

Golden Fleece
Apollo 18 “Classified”, Dimension Films, Aspect Ratio

Most Original Trailer
Chronicle “Camera”, 20th Century Fox, Buddha Jones

Summer 2012 Blockbuster Trailer
The Dark Knight Rises “Chant”, Warner Bros., Open Road Entertainment

Trashiest Trailer
Piranha 3DD, Dimension, AV Squad

Technical Categories

Best Motion/Title Graphics
Anonymous “Domestic Trailer 2”, Columbia Pictures for Sony Pictures Entertainment, Greenhaus GFX

Best Sound Editing
The Woman in Black “Darkness”, CBS Films, Buddha Jones

Best Trailer – No Movie
Babylon, The Solid State

Foreign Theatrical Trailer Categories

Best Anime
The Secret World of Arrietty, Walt Disney Studios Motion Picture, Trailer Park

Best Foreign Action Trailer
Elite Squad: The Enemy Within, Flatiron, Red Circle, Inc.

Best Foreign Animation/Family Trailer
Arrietty “UK Trailer”, Studio Canal, The Editpool

Best Foreign Comedy Trailer
The Intouchables, Senator, TRAILERHAUS GmbH

Best Foreign Documentary Trailer
Anton Corbijn Inside Out, HanWay Films, Zealot

Best Foreign Drama Trailer
Sarah’s Key, The Weinstein Company, AV Squad

Best Foreign Graphics in a Trailer
Coriolanus, LIONSGATE, Create Advertising London

Best Foreign Horror/Thriller Trailer
The Hunter, Magnolia, Zealot Productions Inc.

Best Foreign Romance Trailer
Delicacy, StudioCanal/Cohen Media Group, Wink Creative

Most Original Foreign Trailer
The Sleeping Beauty, Strand Releasing, Big Science Film Inc.

TV Spots

Best Action TV Spot
Sherlock Holmes: A Game of Shadows “Beat”, Warner Bros., AV Squad

Best Animation/Family TV Spot
Puss in Boots “Curiosity”, Paramount Pictures, Aspect Ratio

Best Comedy TV Spot
21 Jump Street “Arrest”, Columbia Pictures, Workshop Creative

Best Drama TV Spot
Extremely Loud and Incredibly Close “Messages”, Warner Bros. Wild Card

Best Foreign TV Spot
Africa First, Focus Features, Big Science Film Inc.

Best Graphics in a TV Spot
Martha Marcy May Marlene “MReview”, Fox Searchlight, Acme Trailer Company

Best Horror TV Spot
Cabin in the Woods “Secret” LIONSGATE, AV Squad

Best Independent TV Spot
The Artist “:60 Spotlight”, The Weinstein Company, AV Squad

Best Music TV Spot
Moneyball “Academy Song”, Columbia Pictures, Workshop Creative

Best Romance TV Spot
The Vow “Forever”, Screen Gems, mOcean

Best Summer Blockbuster 2012 TV Spot
Snow White and the Huntsman “Ravenna”, Universal Pictures, Vibe Creative Inc.

Best Thriller TV Spot
Contagion, Warner Bros., Seismic Productions

Best Video Game TV Spot
Need for Speed: The Run, Electronic Arts, Industry Creative

Best Voice Over TV Spot
Final Destination 5 “Die Again”, Warner Bros., TRANSIT

Most Original TV Spot
The Descendants “Paradise”, Fox Searchlight, Motive Creative

Poster Categories

Best Action Poster
The Hunger Games “Teaser Poster”, LIONSGATE, Ignition

Best Animation/Family Poster
The Hunger Games “Final Poster”, LIONSGATE, Ignition

Best Comedy Poster
The Hangover Part II “One Sheet B”, Warner Bros., WORKS ADV

Best Documentary Poster
Something From Nothing: The Art of Rap, Indomina Films, Cold Open

Best Drama Poster
The Ides of March “One Sheet”, Sony Pictures, Ignition Print

Best Foreign Poster
Avgust Vosmogo, Glavkino, AV Squad Print / Blood & Chocolate

Best Horror Poster
Scream 4, The Weinstein Company, Tarhan Creative Inc.

Best Independent Poster
Tinker, Tailor, Soldier, Spy “One Sheet”, Focus Features, Ignition Print

Best International Poster
The Dark Knight Rises “UK Quad”, Warner Bros., Ignition Print

Best Romance Poster
The Lucky One “One Sheet”, Warner Bros., WORKS ADV

Best Summer 2012 Blockbuster Poster
The Dark Knight Rises “Teaser One Sheet – City”, Warner Bros., Ignition Print

Best Teaser Poster
The Hunger Games “Teaser Poster”, LIONSGATE, Ignition

Best Thriller Poster
The Ides of March “One Sheet”, Sony Pictures, Ignition Print

Best Video Game Poster
Hawken “One Sheet”, Meteor Entertainment, Ignition Print

Best Wildposts
Drive “Vertical Campaign”, theweekend.biz/FilmDistrict, The Refinery

Most Original Poster
The Ides of March “One Sheet”, Sony Pictures, Ignition Print

Trashiest Poster
Piranha 3DD, Dimension Films, AV Squad Print / Blood & Chocolate


Best Standee for Feature Film
The Hunger Games “Standee”, LIONSGATE, Ignition

Advertising In Theater & On Screen

Best Pre-show Theatrical Advertising
21 Jump Street “In Theater NCM”, Sony Pictures, Mob Scene

Original/Experiential Cinematic/Movie Advertising

Most Innovative Advertising for a Feature Film
Shame “Alternative Newspaper Ad”, Fox Searchlight

Most Innovative Advertising for a Brand/Product
The Hunger Games “Faux Motion Ad – Smile Away”, LIONSGATE, Ignition

Most Innovative Advertising for a Video Game
Prototype 2 “Timeline”, Activision/Radical Entertainment, Buddha Jones

Film Festival Category

Best Film Festival Trailer
New York Film Festival 2011, Film Society of Lincoln Center, Kinetic Trailers


Members of the Golden Trailer Awards jury were: Amy Baer, former president/CEO of CBS Films, now president of film production and media consulting firm Gidden Media; Dana Brunetti, president of Trigger Street Productions; Randall Emmett and George Furla of production and finance house Emmett/Furla Films; director Jon Favreau, Jessica Hall, director of development at Blumhouse Productions; Alix Madigan, head of feature films for Anonymous Content; actor-comedian Patton Oswalt, producer-director Ivan Reitman, Nancy Utley, co-president of Fox Searchlight Pictures; Faye Ward, head of physical production at the UK’s Ruby Films; director Mark Waters; and production designer Stuart Wurtzel.

  1. I have always like that these type of awards exist. I love watching trailers and tv spots and have to see what posters studios come up with. And congrats to The Dark Knight Rises winning for the trailer! TDK won the same award I believe. And congrats to the Scream 4 poster! I loved it and have one hanging on my wall. A nice call back to the first Halloween artwork!

  2. Richly deserved – both The Dark Knight Rises theatrical trailers have been outstanding.

  3. The Golden Trailer Awards always do a great job in recognizing the many Talented Artists who create these “Marketing Mini Masterpieces”…

  4. I wonder if the mailed the trophy to the editor of the Dark Knight trailer before they even shot it? It was a decent trailer, but best of the year? Come on… Not sure if it was released in time, but what about Prometheus? And I also think the trailer for The Hunger Games drew the male audience into the theaters. Congrats to them.

  5. Wow this list is a lot of fail. No Prometheus? No Harry Potter and the Deathly Hallows part 2? No Super 8? No X-Men First Class? No Rise of the Planet of the Apes? These movies had much better trailers, posters and marketing than 90% of the winners of these Golden Trailer Awards.

  6. …channeling my inner Kanye … The Dark Knight Rises trailer was good, BUT Prometheus had one of the best trailers of ALL TIME!!

    Kanyesque Rant done – qualifier: unless it missed the cut off date for eligibility or something

  7. I’m not going to see the film because it’s too scary for my sensibilities (and I haven’t seen the originals either for the same reason), but I must say that as a trailer Prometheus was fantastic. The lighting, editing, mini story composition – it’s quite well done.

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