Movie trailers are almost a commodity now, turning up in numerous places online, so movie companies must do something special to make theirs stand out. Having compelling footage helps, but Universal‘s Snow White And The Huntsman has gone a further step, releasing an interactive trailer that offers viewers behind-the-scenes clips, trivia about the movie and various features. Of course there’s an upsale at the end too, encouraging viewers to buy advance tickets. The movie opens wide June 1.
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