MundoFox, the newest of Fox Hispanic Media’s quartet of Spanish-language networks targeting the U.S. market, unveiled its launch programming today at the Ziegfeld Theatre in Manhattan. FHM’s sports network FOX Deportes, women’s lifestyle oriented Utilísima and Nat Geo Mundo also presented their programming for the coming broadcast year. FHM networks offer the U.S. Latino market “innovation and choice … that will allow marketers to more effectively reach the new Latino consumer,” said Hernán Lopez, president and CEO of Fox International Channels.
MundoFox — Programming for the summer launch includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa.
Fox Deportes — Continuing exclusive coverage of live sports events will include UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana, Major League Baseball, Golden Boy Promotions Boxing and UFC. Sports news and commentary shows Central Fox and La Ultima Palabra.
Utilísima — Two-year-old Utilísima is the fastest-growing Spanish-language cable network among women 25 and over. New shows in development include Tu Vida Mas Simple, the new season of La Pastelería and Qué Piensan Los Hombres.
Nat Geo Mundo — Year-old Nat Geo Mundo presents programing from National Geographic Channel in Latin America that has never aired in the U.S. There are also newly commissioned and acquired original series and specials as well as National Geographic Channel content repurposed for a Hispanic audience. Highlights feature Don’t Tell My Mother hosted by Diego Buñuel, Tabú Latin America, The Dog Whisperer with Cesar Millan and popular Mega Factories.