After teaming on the sponsored docu The Greatest Story Ever Sold, Morgan Spurlock’s Warrior Poets has teamed with Keith Calder’s Snoot Entertainment to go with a full-blown commercials production operation.
NEW YORK, NY (May 7, 2012) – Morgan Spurlock’s New York based production company Warrior Poets has teamed with Keith Calder’s Los Angeles based Snoot Entertainment and 16 year commercial production veteran Shannon Lords to create Warpaint, a commercial production company that will serve as a home for innovative directors who are looking to expand their craft into more diverse and lucrative opportunities. The company will represent a diverse array of both established and emerging directors from a variety of production backgrounds. Warpaint will maintain offices in New York, Los Angeles and London.
Warpaint completed its first project in January 2012 with acclaimed director Darren Aronofsky, who directed the upcoming campaign for Revlon featuring Emma Stone and Halle Berry. The company’s initial roster consists of nine ground-breaking directors including Spurlock (The Greatest Movie Ever Sold, JetBlue, Hunt’s, Ally); Rupert Wyatt (Rise of the Planet of the Apes); Gary Hustwit (Helvetica, Objectified, Apple): Adam Wingard (You’re Next); Liz Garbus (Bobby Fischer Against the World); Adam Lisegar (LonelySandwich.com); Michael Tucker (Fightville, Gunner Palace,Mastercard); Maggie Choo (Nike) and Damien Toogood (Olympus, Target, Pepsi).
For Spurlock, starting a commercial production company only seemed logical, “After working directly with brands and advertising agencies in the placement expose ‘The Greatest Movie Ever Sold’, as well as directing multiple commercial spots for other production companies, I saw an opportunity to create a much more director driven entity. Within Warpaint, our directors will have the freedom to not only experiment with new technologies & formats, but they will also own a larger stake in their work moving forward,” said Spurlock.
Keith Calder, who produced “Greatest Movie” alongside Warrior Poets & Spurlock’s producing partner, Jeremy Chilnick, loved the idea of the new venture from the beginning. “At Snoot, we have dipped our toes in advertising and branded content before, but we were waiting for the right partners before diving in headfirst. After a fantastic experience on ‘The Greatest Movie Ever Sold’, we’re delighted to be establishing Warpaint with Morgan and Shannon,” said Calder.
Commercial veteran Shannon Lords has been pursued by multiple production companies over the years to become a full time executive, but never felt that the timing was right. After working with Spurlock, that all changed. “I had considered other staff positions, but after working with Morgan and his unique approach to commercials, the decision to get involved with Warpaint was an easy one. Opportunities to work with directors who are true filmmakers don’t come along often, so when the opportunity arose I jumped at it,” Lords said.