What used to be a one-show race has suddenly become a see-saw battle — at least for the time being. ABC’s Good Morning America beat rival NBC morning show Today in total viewers last week, drawing 5.311 million to Today‘s 5.131 million. That’s the second wins in three weeks since the ABC News program ended Today‘s 852-week winning streak in the metric that began in December 1995. For the week of April 23, GMA added to its margin of victory (by 180,000 total viewers) from two weeks ago, and came as close as it has in 16 years in the adults 25-54 demographic (Today won that 2.233 million to 2.129 million). The Tuesday show marked GMA’s first single-day win in the 25-54 demo since July 2008.
'GMA' Beats 'Today' Again In Total Viewers
Trending Now on Deadline
'Ouija' Says Yes To No. 1, 'John Wick' No. 2 With A Bullet, 'St. Vincent,' 'Birdman' Expand - B.O. Weekend
More From Team
- New York Television Festival Announces 2014 Winners
- UPDATE: Warner Bros Moves Up 'Entourage' Release By A Week
- Terry Keenan Dead: Longtime Business Reporter-Anchor At CNN, CNBC & Fox News
- Film Independent Spirit Awards 2015 To Be Broadcast Live On IFC
- Lyndsy Fonseca Joins 'Marvel's Agent Carter'
- Jim Parsons To Star In Animated 'Elf' Holiday Special On NBC