LOS ANGELES (May 15, 2012) – Three long-standing executives of Twentieth Century Fox Home Entertainment’s sales team have been elevated to senior management positions it was announced today by Executive Vice President and General Manager Simon Swart. Don Jeffries has been promoted to Executive Vice President, Sales, North America, effective immediately, and will report to Swart. Additionally, Joe Barrett and Greg Hammers have been promoted to Senior Vice Presidents, National Sales, reporting to Jeffries.
“As the retail landscape continues to evolve and we are faced with new challenges, Don’s relentless focus on execution to drive the bottom line results make him critical to the continued success of our business,” said Swart. “Don’s keen insight and ability to deliver across all entertainment categories make him the perfect candidate to lead our sales team.”
In their newly created roles, Barrett and Hammers will work in partnership to drive the business at the account level, leveraging their relationships with retailers to grow existing accounts while also taking advantage of emerging opportunities.