Following a busy Cannes Film Festival and hires of Christine Birch as president of marketing and Jim Orr as president of distribution, FilmDistrict has brought aboard three additional marketing executives: Tracy Pollard as SVP creative advertising, Brad Goldberg as SVP media and Anna Baxter as SVP digital marketing. Along with those appointments FilmDistrict veteran Adrian Alperovich has been promoted to chief operating officer. Alperovich most recently was president of acquisitions and operations. Pollard’s diverse resume includes campaigns for It’s Complicated, Despicable Me, and more recently Limitless, Haywire and Immortals. Goldberg has worked media on the studio and agency side, most recently SVP media and promotions at Sony Pictures Entertainment. Baxter most recently worked at Universal McCann.
FilmDistrict CEO Peter Schlessel additionally noted the company’s acquistions at Cannes including Dead Man Down from director Niels Arden Oplev and horror pic Oculus from director Mike Flanagan. Dead Man Down reunites Opley with actress Noomi Rapace, star of his original Dragon Tattoo/Millennium Trilogy. It also stars Colin Farrell, Terrence Howard and Dominic Cooper. Oculus is based on Flanagan’s short film and is scheduled to start shooting in late summer. The company also releases its Sundance acquisition Safety Not Guaranteed on June 8 and the sci-fi actioner Looper on September 28 through TriStar Pictures.