“We’re breaking down the walls” between different media, ABC Sales President Geri Wang told advertisers at the network’s upfront presentation today. “One deal. One CPM. One guarantee. Every screen. In a world of fragmentation, we offer you aggregation.” The message builds on the efforts by all networks to promote, and get paid for, their audiences on digital plaforms and VOD as well as their traditional broadcasts. “We feel equally passionate about giving you what you want: the best return on your investment,” Disney Media Networks co-chair Anne Sweeney says. The company tried to separate itself from its rivals by noting that its audience is richer, better educated, and more concentrated in major markets. Wang says that as a result of a test with Nielsen “for the very first time we have proof that (our) premium demographics translates into purchasing power.” The company says the results found that viewers of its shows including Modern Family, Revenge, and Castle bought more than competitors such as Two And A Half Men, Bones, and Law & Order: SVU.
ABC Tells Advertisers It Can Guarantee Multimedia Audiences With A Single Deal
What's Hot on Deadline
Matt Groening Netflix Animated Comedy A Go With 20-Episode Order, Abbi Jacobson, Nat Faxon & Eric Andre Lead Voice Cast
David Letterman Talks The Changing Late-Night Landscape, His Talk Show Return On 'Norm Macdonald Live'
Latest TV News
- Hollywood Reacts Strongly To Trump Transgender Military Ban
- Should Viacom Buy Scripps Networks? Wall Streeters Are Skeptical
- ‘Carpool Karaoke’: Usher Teaches Dance Moves To James Corden, Cleans Up Hollywood Star
- Trump Tweets Transgender People Will Be Banned From Serving In U.S. Military
- Imagine Announces $100M TV Production Venture With China’s TVB
- ITV Earnings Down In First Half Amid UK Advertising Slump