NEW YORK, April 30, 2012 — Viacom Inc. (NASDAQ: VIA, VIAB) and WhoSay Inc., the leading personal media management platform for high-profile film, television, music, and sports personalities, today announced that Viacom Advertising Sales will serve as the exclusive sales force for WhoSay, selling inventory for the site. With a network of more than 1,000 members, WhoSay will also work with Viacom brands to create original content and marketing integrations connected to on-air programming, online destinations, live events, and more.
“Social media runs on pop culture, and the brands, entertainers and icons whose voices resonate across every art form and platform,” said Jeff Lucas, Head of Sales, Music and Entertainment for Viacom Media Networks. “By aligning our brands with WhoSay and its member network, we’re creating a powerful social media relationship, and a unique opportunity for marketers to tap into the programming and people who own prime real estate in the cultural conversation.”
“WhoSay members produce premium content every day and have an enormous fan base,” said Steve Ellis, CEO for WhoSay Inc. “This relationship with one of the largest media companies in the world illustrates that there is a real marketplace for this content and the engagement it creates with fans across all media. We are thrilled to be able to provide this option to our members.”
The agreement provides a wide canvas for Viacom and WhoSay to collaborate across content development, sales and marketing. In programming, WhoSay will work with Viacom brands including MTV, VH1, CMT, Logo, Comedy Central and Spike to develop original content around its franchises and shows, including exclusive videos and photos by WhoSay members from signature tentpole events.
In addition, Viacom and WhoSay can build custom sales and integrated marketing packages across Viacom’s brands and the WhoSay member network, allowing marketers to target specific categories including music, film & television, comedy and sports.
WhoSay.com is a platform designed to encourage engagement on social networks and other platforms. Members are able to easily manage their images and videos by uploading them via WhoSay and posting them to destinations such as Facebook, Twitter, Tumblr, YouTube and China’s Tencent.