Tablet computer devices like Apple’s iPad, Amazon’s Kindle Fire and Barnes & Noble’s Nook have replaced laptop and desktop computers as the preferred second-screen alternate to television for watching full-length TV, according to the results of a study commissioned by Viacom. Titled “Tapping Into Tabletomics” and surveying 2,500 avid tablet users in Los Angeles and New York between the ages of 8-54, the study aimed to determine what the arrival of tablets would mean for users’ behavior and feelings about the dual-screen TV experience. In just the few years that tablets have been in wide use, they have had a profound impact on television viewing, with use of desktop computers and smartphones showing the most pronounced decline. Digging deeper into the data, the survey found that comedy and music programming was especially popular on computers, including tablets, while reality, dramas, sci-fi and sports remain most popular on traditional TVs. But the survey also showed that tablets aren’t about to dislodge TVs as the preferred way to watch programming. TV won every time when when participants were asked about everything from sound/picture quality to watching current episodes to ease-of-use.
Tablet TV Viewing Passes Computers As Second-Screen Pick: Study
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