Chris Coelen’s Kinetic Content has picked up the U.S. rights to the hit Australian reality format My Kitchen Rules. The deal was made at MIP-TV, which is wrapping in Cannes. MKR is now in its third season on Australia’s Seven network, consistently averaging over 40% audience share, with MKR episodes ranking as 11 of the country’s top 20 highest-rated TV broadcasts in 2012, outperforming local versions of The X Factor and Dancing With The Stars. Billed as the ultimate home cooking battle, MKR features teams trying to out-dine and out-wine each other. Each team takes turns to transform an ordinary home into an instant restaurant for one pressure-cooker night, serving up a three-course menu designed to impress not only their fellow contestants but a panel of judges. “Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules has taken Australia by storm,” Coelen said. “It is a universal format that we believe will be embraced in the U.S.” Kinetic’s NBC series Betty White’s Off Their Rockers premieres tonight. Here is a clip from the original MKR:
Kinetic Content Acquires Australian Cooking Reality Format 'My Kitchen Rules'
For all of Deadline’s headlines, follow us @Deadline on Twitter
Sign up for Newsletters
Trending Now on Deadline
More From Andreeva
- USA Event Series 'Dig' Pushed To 2015, Eyes Additional Episode Order
- MTV Series 'Eye Candy' Casts 3 Regulars
- CBS Buys Mob Comedy From 'Big Bang' Actor Kevin Sussman & Neal Moritz
- Spike Buys Illegal Online Marketplace Drama From Tony Krantz & Gary Oldman
- IFC's 'Maron' Renewed For Third Season
- Brian Van Holt To Depart 'Cougar Town'