Hulu kicked off the so-called digital upfronts today with presentations for its expanding stable of originals. Documentarian Morgan Spurlock, Saturday Night Live‘s Seth Meyers and Entourage‘s Adrian Grenier were on hand to schmooze with advertisers. Producers hope to lure away some of the billions of dollars that go to cable and TV networks; Vevo, Microsoft, AOL, Yahoo and Disney Interactive are expected to pitch their shows to advertisers next week. In addition to Spurlock, Meyers and Grenier, talent on hand to boost Hulu included Megan Hilty from Smash, Speed Levitch of Up To Speed, JD Walsh and Jay Hayden from Battleground, Michael “Dooma” Wendschuh from Flow and Mayer Hawthorne with Live From The Artist’s Den. Hulu says paid subscribers for Hulu Plus surpassed 2 million during first-quarter 2012 and claims that Hulu represents 20% of the overall online video market and 40% of the premium online market. Here are the site’s upcoming projects:
A Day in The Life – Documentary series executive produced by Morgan Spurlock that chronicles a complete day in the life of subjects chosen by Spurlock.
The Awesomes – An unassuming superhero and his cohorts battle diabolical villains, paparazzi, and a less-than-ideal reputation as second-class crime fighters. Seth Meyers, Michael Shoemaker and animation studio Bento Box. 2013
Up To Speed – From Richard Linklater, this one follows tour guide, historian, and flâneur Timothy “Speed” Levitch as he visits the ignored monuments of America’s cities, from the shoe gardens in San Francisco’s Alamo Square to the luckiest subway grate in New York City. Summer 2012
We Got Next – Four unlikely friends butt heads on the pick-up basketball court and in everyday life. From Kenya Barris , Hale Rothstein, Danny Leiner. 2012
Battleground – Campaign strategist Chris “Tak” Davis and his staff strive to win a Senate seat for their underdog candidate in Wisconsin. From Marc Webb, JD Walsh, The league, Hagai Shaham, Jay Hayden, Teri Reeves, Ben Samuel, Jack De Sena, Alison Haislip, Lindsey Pearce, Jordan T. Maxwell. Launched February 2012
Don’t Quit Your Daydream – A cast of famous musicians travel across America in search of could-have-been musical artists to collaborate on a new song giving them a second-chance at stardom. Based on an award-winning documentary by Adrian Grenier and John Loar. Produced by Virgin.
Flow – Ed Dante, a hard-working kid from the wrong side of the tracks is framed for a crime he didn’t commit and launches a quest for justice. Along the way, he discovers mysteries of an ancient art, hidden worlds and becomes a hero. From Michael “Dooma” Wendschuh, David Belle. Produced by Agility Studios and the Shine Group.