EXCLUSIVE: WWE Studios and Anchor Bay Films have made a deal to co-distribute The Day, a provocative action thriller that premiered in the Midnight Madness section of the 2011 Toronto International Film Festival. WWE Studios bought U.S. distribution rights shortly after the film’s first screening. The film stars Shawn Ashmore (X-Men), Dominic Monaghan (The Lord Of The Rings) Shannyn Sossamon (A Knight’s Tale) and Ashley Bell (The Last Exorcism).
“With the incredible audience reaction it saw at Toronto, we knew that The Day would be a great addition to our brand,” said WWE Studios president Michael Luisi. “By combining the marketing power of our television, digital/social media and print assets with Anchor Bay’s tremendous distribution capabilities and successful track record, we look forward to bringing this film to a broad audience.”
“The film’s production team has created a truly fresh story and brought in top young talent to bring it to life,” said Kevin Kasha, Anchor Bay’s EVP Acquisitions and Co-Productions.