BEVERLY HILLS, Calif. — Vuguru, an independent studio that finances world-class story-driven multi-platform content announced today a deal with Yahoo!, the premier digital media company to develop and finance premium content. Yahoo!, with 20 out of the top 25 most-watched online Web series and 35 million unique visitors a month that view original video programming (comScore Custom Report), will work with Vuguru to develop multiple original scripted series for exclusive U.S. distribution on Yahoo! Screen – the ultimate video destination online.
“Yahoo! has demonstrated a serious commitment to premium content, and their ability to reach a massive audience world-wide makes them an ideal distribution partner for the upcoming series of Vuguru-financed shows”
This multi-project licensing commitment by Yahoo! underscores the strategy of bringing the best storytellers to a global audience and further solidifies Vuguru as a leader in creating high quality content for screens of all sizes.
Vuguru CEO, Larry Tanz, and Yahoo! Inc’s Erin McPherson, who serves as the Head of Video, announced the news of the licensing deal at the “Times are a’Changin: Digital Storytelling Today” panel at the South by SouthWest Film & Interactive Conference in Austin, Texas.
“Yahoo! has demonstrated a serious commitment to premium content, and their ability to reach a massive audience world-wide makes them an ideal distribution partner for the upcoming series of Vuguru-financed shows,” said Larry Tanz, CEO of Vuguru. “We look forward to working closely with Yahoo! to develop and produce shows that the Yahoo! audience will love.”
“Our established portfolio of original programming stands to benefit from the creative input and expertise of our newest partner Vuguru,” said Erin McPherson, VP & Head of Video at Yahoo!. “Through this partnership, we will develop stories that are based on our deep knowledge of what our audience wants, in the context of our leading content verticals and we will continue to create unique and compelling content experiences for our users.”
As the premier digital media company – with 700 million users worldwide – Yahoo! sets the bar for best-in-class original video programming – which is why its original programs reel in more viewers than many other websites combined. With a recently launched video destination – Yahoo! Screen, the development of Women’s and Comedy Slates and partnerships with world-class storytellers and original voices like Tom Hanks, Robert Redford, Bill Maher and others, Yahoo! continues to build on the leadership position in video and to provide our consumers and advertisers with the best premium content on the Web. With creative partners like Vuguru, RedHour, Funny or Die, Broadway Video and others, Yahoo! is continuing to aggressively grow slates of video programming to include shows that will captivate and entertain new online video audiences now and well into the future, and evolve the way we work with Madison Avenue and Hollywood.
The Yahoo! deal comes on the heels of a banner year for Vuguru. The studio recently released the critically acclaimed series The Booth at the End starring Xander Berkley that was distributed by Hulu and Don’t Ask Don’t Tell, a film adapted from the timely one-man Off Broadway show by Marc Wolf, chronicling both sides of the controversial Don’t Ask, Don’t Tell repeal. In 2011, Vuguru financed and produced seven full-length scripted projects and announced a major partnership with Stan Lee’s POW! Entertainment to launch a premium YouTube channel called Stan Lee’s World of Heroes.