The kids and family-focused cable channel laid out an aggressive plan of original and returning series, movies and more today as part of its advertiser update in New York. Highlights include a new music-themed series, Rags, debuting this spring; a revival of the 1990s game show Figure It Out that will air later this year; an animated series — The Legend Of Korra — based on the Avatar: The Last Airbender animated franchise that debuts April 14 as part of the channel’s Saturday morning kids block; 26 episodes of the new CG-animated series Raving Rabbids, based on the video game of the same name; and, as revealed first by Deadline earlier today, the pickup of the 26-episode comedy series Marvin, Marvin, starring Internet celebrity Lucas Cruikshank (his Fred shorts are popular among kids).
The network also confirmed that Nickelodeon is developing a new series about Rachel Crow, one of the stars from the first season of The X Factor.
Also announced: Hollywood Heights (formerly known as Reach For The Stars), based on a Televisa telenovela format; a show in development for Brit Pop band One Direction, which gets to make some noise locally when it performs on Nick’s Kids Choice Awards on March 31; and two new animated series, Monsters & Aliens, based on the DreamWorks Animation feature, and Robot & Monster. Nickelodeon also announced new episodes of such hits as iCarly, Big Time Rush and The Fairly Odd Parents, among others. Here’s the release:
NEW YORK, March 14, 2012 – Nickelodeon, at its annual upfront presentation held today at Jazz at Lincoln Center, unveiled plans for an unprecedented 650 new episodes—the top-ranked network’s most ever—of both brand-new content and returning hits, as well announcing premiere details for the highly anticipated animated series The Legend of Korra; a stop-motionSpongeBob SquarePants Christmas special; original primetime TV movies; casting for the new Nick at Nite series Hollywood Heights (formerly Reach for a Star); an original animated series based on the Raving Rabbids video games; and new projects with UK pop sensation One Direction, iCarly/Victorious show creator Dan Schneider and iCarly star Jennette McCurdy.
The presentation was punctuated with appearances by Nick Cannon, Keke Palmer, One Direction and musical performances by Nick’s own Big Time Rush and How to Rock‘s Cymphonique Miller and Gravity 5, making their live-performance debut. Nick’s newest star, Rachel Crow of The X Factor fame, capped the evening with a performance of Cee Lo Green’s “Forget You.” The evening also featured an exclusive look at a previsualization (3D storyboard) of Paramount Pictures’ highly anticipated live-action Ninja Turtles feature, presented by producer Michael Bay. The feature film will bow in 2013, following this year’s fall TV premiere of the brand-new CG-animated TMNT series on Nickelodeon.
“Kids have a ferocious appetite for new content and it is our intention to serve them more, innovative work than ever before,” said Cyma Zarghami, President of Viacom’s Nickelodeon Group. “We are tapping into new sources and proven hit-makers to maintain our position as the top entertainment brand for kids and families.”
Details of Nickelodeon’s new content slate include:
Nickelodeon, the top producer of television animation in the US, will roll out a new roster of over 300 new animated episodes in 2012 which includes:
- New episodes of returning hit series including SpongeBob SquarePants, T.U.F.F. Puppy, Kung Fu Panda: Legends of Awesomeness, The Penguins of Madagascar, The Fairly OddParents and The Winx Club.
- The Legend of Korra, in which the mythology of the beloved animated franchise from Avatar: The Last Airbender creatorsMichael Dante DiMartino and Bryan Konietzko continues. The series centers around a new Avatar named Korra, a 17-year-old headstrong and rebellious girl who continually challenges and bucks tradition on her quest to become a fully realized Avatar in a world where benders are under attack. The half-hour series will debut on Saturday, April 14, at 11:00 a.m. (all times ET/PT), as part of Nickelodeon’s Saturday morning block (8AM-Noon), which has been the number-one destination for Kids 2-11 for 12 consecutive years and currently delivers more than three million total viewers each week.The Legend of Korra will air regularly on Saturday at 11:00 a.m.
- Raving Rabbids, which will join the net’s animation line-up in spring 2013, brings to television the hysterical physical comedy that has become so popular in Ubisoft’s Raving Rabbids video games. Nickelodeon has secured global broadcast rights for 26 new CG episodes of Raving Rabbids, which will be produced by Ubisoft.
- Monsters vs. Aliens, the all-new animated television series marking the third partnership between Nickelodeon and DreamWorks Animation. Green-lit for 26 episodes and based on the popular characters from the 2009 blockbuster hit feature film ($383 million worldwide gross); the new series will continue to follow the funny escapades of the beloved, well-meaning monsters.
- Robot & Monster, which will also be hitting Nickelodeon’s air for a 26-episode run for the 2012-2013 season. Created byJosh Sternin, Jeff Ventimilia and Dave Pressler, this CG-animated buddy comedy is set in a unique world where gangs of Howling Cyber Monkeys roam the streets at night, everybody loves bacon, and robots and monsters live side by side, but typically don’t get along.
- It’s A SpongeBob Christmas! - Nickelodeon’s first full-length stop-motion animated special is inspired by the classic Rankin/Bass (Rudolf the Red-Nosed Reindeer, Santa Claus is Comin’ to Town) specials, and the popular SpongeBobsong released in 2009, “Don’t Be a Jerk, It’s Christmas,” written by Tom Kenny (voice of SpongeBob) and Andy Paley. In “It’s A SpongeBob Christmas!,” Plankton vows to get his Christmas wish – the Krabby Patty formula – by turning everyone in Bikini Bottom bad by feeding them his special jerktonium-laced fruitcake. The special features John Goodman as Santa Claus, and will air in December 2012.
- Seven new animation pilots picked up for the 2012-2013 season, including four pilots helmed by hit-maker Butch Hartman (The Fairly OddParents, T.U.F.F. Puppy).
As part of the overall 650 new episodes the network is rolling out this year, Nickelodeon’s live-action slate will include:
- More new episodes of hit live-action hit series– iCarly, Victorious, Big Time Rush and Supah Ninjas.
- A 26-episode pick-up of Marvin, Marvin, an original new series starring internet sensation Lucas Cruikshank (AKA Fred). Executive Produced by Jeff Bushell and The Collective, the half-hour comedy follows the exploits of Marvin, an alien teen, living with a human family, while trying to fit into life on earth.
- The third installment of the hit Fred movies–Fred Goes to Camp, as well as a pick-up of 28 additional 11-minute episodes of FRED: THE SHOW.
- A development project for UK pop sensation One Direction, who will next collaborate with Nick when they perform live atNickelodeon’s 2012 Kids’ Choice Awards in Los Angeles on March 31.
- Rags, amusic-infused modern-day fairy tale debuting this spring. The two-hour original TV movie centers on Charlie Prince (Max Schneider), an orphan living with his acerbic and unloving stepfather and spoiled stepbrothers, whose dream of being a singer might come true once he meets pop star Kadee Worth (KeKe Palmer). Rags is executive produced byNick Cannon, directed by Billy Woodruff (Beauty Shop, Honey) and features original music by Rodney Jerkins and choreography by Rosero McCoy (America’s Best Dance Crew),
- A Fairly Odd Christmas, a sequel to 2011′s hit live-action TV movie, A Fairly OddMovie: Grow Up Timmy Turner, which will bow this holiday season. The original TV movie follows the exploits of Timmy Turner (Drake Bell), and his well meaning fairy godparents, as he tries to save Christmas, but first he’s got to get himself off the naughty list.
- Figure it Out, a contemporary revival of the hit ’90s family friendly game show. The show, which begins production in Los Angeles this April, will launch later this year with 40 brand-new episodes. Figure It Out features a panel of celebrities trying to guess kid contestants’ unique talents and skills by asking ‘yes’ or ‘no’ questions while being bombarded by messy visual and tactile clues.
- Casting for the new Nick at Nite series Hollywood Heights (previously titled Reach for a Star), a daily scripted series based on the wildly popular Televisa telenovela, Alcanzar Una Estrella. The 80 one-hour episodes currently in production will star Brittany Underwood, Melissa Ordway, Cody Longo Anthony and Justin Wilczynski. Hollywood Heights is a co-production with Televisa and is being produced by Sony Television and will debut in primetime on Nick at Nite in June.
Nickelodeon President Zarghami also highlighted several live-action projects currently in development, including pilots for Nick at Nite with Scott Baio (Daddy’s Home); Wendell & Vinnie, a comedy about a goofball uncle (Jerry Trainor from iCarly) who becomes the guardian to his conservative 12-year old genius nephew; and a new Nickelodeon series from hit-maker Dan Schneider that will star Jennette McCurdy from iCarly; and a series starring The X Factor sensation Rachel Crow.