This is sure to be generating some high-fives over at Sony Pictures Home Entertainment. In a nice marketing touch, the DVD for Columbia Pictures’ David Fincher-directed The Girl With The Dragon Tattoo that hit the street this week has been packaged to look like a burned (re: pirated) disc, complete with the felt-tip-pen scribbling of the title on what looks to be a label-less face. It’s a nod to Tattoo‘s computer-hacker lead character Lisbeth Salander, who is just the sort that would illegally download a copy of a Hollywood studio tentpole from BitTorrent (don’t try that at home, kids). The look is so effective it forced Redbox to put a disclaimer in its description of the movie on the film’s webpage: “NOTE TO RENTERS: The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.” The film, which garnered star Rooney Mara a Best Actress Oscar nomination and won the Oscar for Film Editing, has grossed $231.3 million worldwide since its December 21 release.
New 'Dragon Tattoo' DVD Is Real, Really
What's Hot on Deadline
Peter Jackson & Fran Walsh Rev 'Mortal Engines'; Directing Debut For 'Hobbit' VFX Protege Christian Rivers
Latest Film News
- Jack O’Connell Cast As Alexander McQueen In Pathé’s Untitled Biopic
- ‘Jack Reacher’ Cuffs $31.5M But ‘Mechanic’ Throws Wrench Into China – Intl Box Office
- Aardman, Studiocanal Reunite Flock For ‘Shaun The Sheep Movie 2’ – AFM
- ‘American Pastoral’ Review: Ewan McGregor’s Directorial Debut Deserves A Better Reception
- Warner Bros Sues Innovative Artists For Oscar Screener Piracy Of ‘Creed’ + More
- EuropaCorp Boards English-Language Remake of Japanese Thriller 'Shield of Straw'