The upcoming Charlie Sheen comedy series Anger Management was understandably a focal point at FX’s upfront event in New York today. Despite some of Sheen’s X-Rated off-screen antics and the racy content on most of FX’s other comedy series, including Louie and Wilfred, Anger Management will carry the family-friendly TV-14 rating, same as Sheen’s previous series, Two And A Half Men (as well as another hit series, The Big Bang Theory). That is understandable as the series is done under Debmar-Mercury’s 10-90 model whose success is tied to selling the show in broadcast syndication, something hard to do with the restrictive TV-MA rating.
FX didn’t show footage from Anger Management, which is a week into production (Sheen offered first-glimpse images on Today this morning), but showed a video with Sheen who told advertisers, “I’m rested, fit and hungry.” During the presentation, FX President Jon Landgraf also touted the network’s Cold War drama pilot The Americans starring Keri Russell. He noted that FX finished 2011 up in adults 18-49 while its main competitors USA, TNT and TBS were down. He projected one of the strongest upfront in years, up 11-12%.