ATLANTA (March 9, 2012) — Bounce TV (http://www.bouncetv.com), the nation’s first and only over-the-air broadcast television network for African Americans, was launched in Los Angeles this week by KCOP-TV as part of an agreement between Bounce TV and FOX Television Stations. Bounce TV can now be seen in LA on channel 13.2.
Bounce TV was also launched recently by FTS stations in New York (WWOR-TV) and Baltimore (WUTB-TV). In adding Los Angeles, Bounce TV is now seen in the top five markets in the country. Bounce TV is one of the fastest growing networks in the industry, already available in nearly 75% of African American television homes since coming on the air in September 2011.
“We are very grateful to the FOX Television Stations group for bringing Bounce TV into these important markets,” said Martin Luther King III, member of Bounce TV’s founding group and board of directors. “By launching Bounce TV, FOX is demonstrating their significant commitment to serving minority consumers by ensuring that the African American community has access to free, culturally relevant and entertaining programming for many years to come.”
Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series including Fat Albert and The Cosby Kids and Soul Train, original programming and more.
Bounce TV airs twenty four hours a day, seven days a week on the digital signals of local television stations. Bounce TV is majority African American-owned. Toyota USA is the signature sponsor of the network.