This was a little buried under yesterday’s flurry of news about the changes to the Apple TV and iPad — and Netflix‘s talks to become a cable service. But the streaming video provider said in a blog post that owners of Apple TV boxes can finally sign up and pay for the streaming video service through Apple‘s iTunes Store, instead of going to a computer to make the purchase arrangements. Netflix also said that it is taking advantage of Apple TV’s new capability to stream video at 1080p HD quality, with Dolby Digital 5.1 audio. “We’re always looking for ways to make the Netflix experience simpler and better,” Netflix VP Business Development Bill Holmes said. The company didn’t disclose financial terms with Apple. But if the tech giant gets a cut of the $7.99-a-month subscription price — which is probably the case — then that could establish a model of sorts for Netflix as it considers possible carriage deals with cable companies.
Apple TV Opens Direct Netflix Subscriptions
What's Hot on Deadline
Ryan Eggold, Who Played Fan Favorite Tom Keen In 'The Blacklist,' Joins Spike Lee's 'Black Klansman'
'Parks & Rec' Mike Schur Says "Everybody Knew About Kevin Spacey"; 'Leftovers' Damon Lindelof Regrets Theroux Jokes
Sony Pictures Confirms Quentin Tarantino Deal; Margot Robbie, Tom Cruise, Brad Pitt, Leonardo DiCaprio Circling
Actress Accuses 'Girls' EP Murray Miller Of Sexual Assault; Showrunners Lena Dunham & Jenni Konner Defend Him - Update
Latest Film News
- Harvey Weinstein Drew Up 91-Name List For Investigators To Target: Report
- Little People Played Big Enough At A Guild Screening Of Alexander Payne’s ‘Downsizing’
- Hollywood Split Over Al Franken; Former ‘SNL’ Cast Members Take Sides
- David Cassidy Hospitalized With Reported Organ Failure
- Ann Wedgeworth Dies: ‘Three’s Company’, ‘Sweet Dreams’ Actress Was 83
- Malcolm Young Dies: AC/DC Guitarist Rocked Charts & TV-Film Soundtracks