WSJ: Kodak Wants Name Off Oscar Venue

Bankrupt Kodak said in court filing this week that it wants its name taken off the Kodak Theatre at Hollywood & Highland, the home of the Academy Awards since 2001. The company said the move to relinquish naming rights will save it serious cash as it begins bankruptcy proceedings after filing for Chapter 11 protection earlier this month. “The debtors have evaluated the contract in consultation with their professional advisers and determined that any benefit related to these rights likely does not exceed or equal the debtors’ costs associated with the contract,” according to court documents filed Tuesday. This year’s Oscars are February 26, and it remains unclear whether Kodak’s name will be on the theater’s front doors at that time.

  1. Hope the Oscars move to a bigger venue so more members and non members can attend.

    Kodak stepping away from the signage makes perfect sense when in bankruptcy.

  2. If some company was really smart, they’d swoop in and pick this up just in time for the ceremony – you can’t buy the free publicity that story would create. However, Landlord contracts, possible agreements in place with the Academy in regards to what type of sponsor can have naming rights to their quazi home; etc. could make this a more complicated and longer process.

  3. Why not have the motion picture academy buy the naming rights? They have lots of money and it would be perfect fit.

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