UPDATE: Well that was fast. I’ve confirmed the Bachelorette deal and the fact Tom Quinn and Jason Janego’s company will be called Radius. Release is below the original scoop.

EXCLUSIVE: The Sundance distribution deals continue to flow. The Weinstein Company is closing a deal for North American distribution rights to Bachelorette, an edgy comedy written and directed by Leslye Headland. I’m hearing that the deal is in the vicinity of $2 million, and that the plan is for a multi-platform day and date release with a theatrical component. It’s the first significant festival acquisition made by Tom Quinn and Jason Janego since they joined The Weinstein Company to start a new company that takes advantage of the multi-platform release strategy. They’ve named the new company Radius.

The film premiered Monday January 23 at the Eccles Theater, and stars Kirsten Dunst, Isla Fisher, Lizzy Caplan, James Marsden, Adam Scott and Kyle Bornheimer. It’s produced by Brice Dal Farra, Claude Dal Farra, Jessica Elbaum, Will Ferrell, Adam McKay, and Lauren Munsch. The logline: Unresolved issues between four high school friends come roaring back to life when the least popular of them gets engaged to one of the most eligible bachelors in New York City and asks the others to be bridesmaids in her wedding. CAA brokered the deal. Some of the buyers I spoke to the night of the screening came in expecting Bridesmaids, but while the comedy and dialogue was raucous, the bridesmaids in this film are harder to love. The performances are strong, though.

One marketing hook for the movie is the fact that writer/director Headland was the former assistant of Harvey Weinstein, before she began writing projects like Bachelorette, which began as a short stage play. Another of her plays, Assistance, is about being the assistant to a high powered magnate.

Janego and Quinn said they wanted Bachelorette coming in and even though it took awhile, they were excited to make Bachelorette their first big festival deal. “It was the movie we focused on for a long time,” Quinn said. “We read the script, took a bunch of meetings, chased it at AFM, and when we saw it that Monday night, it validated everything we hoped for. It’s a pretty unique movie, and the release will be a fun and wild ride.”

Huh?
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3 years
Only 2 films had profitable sales at Sundance??? First of all, CELESTE AND JESSE will make far...
Mike
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3 years
This will be VOD day and date? Ugh! I hate that tactic. Movies rarely catch on at...
bob
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3 years
Jessica Elbaum is a class act and deserves the best! this will be hysterical.

New York, NY, February 7, 2012 – The Weinstein Company (TWC) announced today that its new label, Radius-TWC, has acquired from Strategic Motion Ventures the North American distribution rights to the comedy BACHELORETTE, the debut feature from writer/director Leslye Headland. Adapted by Headland from her acclaimed stage play of the same name, BACHELORETTE had its world premiere in the 2012 Sundance Film Festival Premieres section. The film is the first to be acquired in the open marketplace by Radius-TWC, which was created in fall 2011 to bring new films and other specialty entertainment to audiences simultaneously across multiple platforms. The announcement was made by Radius-TWC Co-Presidents Tom Quinn and Jason Janego.

A raucous comedy about a group of friends who bring decidedly mixed feelings to the task of planning a wedding, BACHELORETTE stars Kirsten Dunst (MELANCHOLIA), Isla Fisher (CONFESSIONS OF A SHOPAHOLIC), Lizzy Caplan (“New Girl”), James Marsden (ENCHANTED), Kyle Bornheimer (SHE’S OUT OF MY LEAGUE), Rebel Wilson (BRIDESMAIDS) and Adam Scott (OUR IDIOT BROTHER). The producers are Adam McKay, Will Ferrell, Jessica Elbaum for Gary Sanchez Productions; and Brice Dal Farra, Claude Dal Farra and Lauren Munsch for BCDF Pictures. The executive producers are Gary Sanchez Productions’ Chris Henchy and BCDF Pictures’ Paul Prokop. The announcement was made by Radius-TWC Co-Presidents Tom Quinn and Jason Janego.

Commented Quinn and Janego, “Leslye has crafted a raging, stiletto-sharp comedy populated with an indelible cast of real characters. BACHELORETTE boldly goes to places BRIDESMAIDS and HANGOVER dare not. This is destined to be one of the most talked about films of the year and we can’t think of a more fitting film for our new label.”

In a joint statement, BCDF & Gary Sanchez Productions, stated “We are excited to have the passion of Harvey and the Radius/TWC team of Tom Quinn & Jason Janego behind the fresh talent of Leslye Headland & her ground breaking film Bachelorette. They are the perfect team to partner with on this picture and we are thrilled to be in collaboration. Their vision & expertise will broadly carry this picture to American audiences.”

The deal was negotiated for Radius-TWC by Quinn and Janego and by CAA on behalf of the filmmakers.