EXCLUSIVE: Mary Daily has been named president and chief marketing officer of Worldwide Marketing for Twentieth Century Fox Home Entertainment. Her title was formerly EVP, Marketing, North America. She reports to Mike Dunn, Fox Home Entertainment president.
Daily will spearhead the integration of Fox’s physical and digital businesses into the future. She has been a marketing force behind many of Fox Home Entertainment’s successes, which included the DVD launch of Avatar on Earth Day, planting 1 million trees around the world, and engaging with the home theater audience to have a tree planted in their names. The environmental message was important to James Cameron, and Avatar became the bestselling Blu-ray title of all time. She was influential in dating the Blu-ray/DVD for Rio for August, incorporating initiatives that included a partnership with the Angry Birds Rio vidgame. The film became the biggest selling family movie release for that month and is on track to sell nine million units worldwide its first year. She spearheaded similarly successful home theater releases of X-Men: First Class and Rise of the Planet of the Apes, with integrated media spots created with ESPN and Cartoon Network’s Adult Swim that married the themes of the Apes film with intensity of the sporting event or the sharp humor of the Adult Swim audience.
Daily spent nine years at Fox in London, then left to become an executive at MTV Networks International and at Universal Pictures International. In her first Fox stint, she worked on movies including Titanic and Braveheart. She returned to Fox in 2008.
“As we build the organization for the future, Mary will drive the physical and digital integration and create new opportunities for growth,” said Dunn. “One of her key strengths is being immersed in the culture with a strong ability to impact all types of audiences.”
Said Daily: “The marketplace is evolving rapidly and people have more choices than ever before to access and enjoy their favorite films and television shows, but our focus remains the same: to deliver the best possible consumer experiences. Whether consumers are accessing their entertainment through Blu-ray, DVD, via digital downloads, streaming or the cloud, we’ll be pursuing the delivery of engaging products, backed by disruptive campaigns that connect our projects to them.’’