NBC’s new marketing president Len Fogge, who joined the network from Showtime last summer, is reorganizing the network’s marketing department, with fewer than 10 of the department’s 150 employees getting laid off today. The highest ranking among them is 26-year NBC veteran Jim Vescera, most recently EVP and creative director of NBC Entertainment Marketing, who sent out an internal good-bye note last night. Insiders described the process as “fine-tuning” as Fogge looks to tweak creative direction and eliminate redundancies created by several regime changes at the network over the past decade. It includes the cutting of some positions and reconfiguration of others. Fogge’s former Showtime colleague Richard Licata, now head of NBC’s publicity department, is expected to implement similar reorganization next week, with also fewer than 10 department staffers expected to be laid off. The moves come on the heels of the new NBC administration’s biggest marketing and promotional campaign to date for midseason musical drama Smash.
EVP Jim Vescera Departs In NBC Marketing Department Downsizing
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