Universal shifts its El Lórax campaign for the Latino market into high gear tonight on Univision’s Premio Lo Nuestro Latin Music Awards. The animated Lorax character voiced in Spanish by Danny DeVito will introduce a band and the specially created 90-second preview below. It’s in English, with subtitles and voiceover announcement in Spanish. Dr. Seuss’ The Lorax opens March 2.
Latino Market Trailer: 'El Lórax'
What's Hot on Deadline
'Terminator: Genisys' Pulls In $27.9M And Is Running Ahead Of 'Ghost Protocol' - International Box Office