LOS ANGELES (February 9, 2012) – Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, announced today the appointment of Jeff Berry as Chief Financial Officer. In this role, he will oversee the company’s finance and accounting functions, and play a leading role in the company’s strategic planning.

“Jeff’s depth and breadth of financial experience will be invaluable to us as we continue to grow,” said CAA Managing Partner Michael Rubel. “In addition to his business intellect, Jeff’s collaborative nature is a great cultural fit with CAA, and we are thrilled to have him join us.”

Berry comes to CAA with 20 years of experience in corporate finance, strategic planning, and business development. He most recently served as CFO for publicly-traded cosmetics company, Physicians Formula Holdings, Inc., beginning in 2009.

Previously, Berry was Vice President and Treasurer of Del Monte Foods Company, a large consumer packaged foods company, where he led corporate strategy, treasury, business development and M&A activities, as well as public relations. Prior to joining Del Monte in 2002, Berry served as an Associate Principal for McKinsey & Company, Inc., managing clients in the consumer products, retail, travel and leisure, and private equity industries. He began his career at Bain & Company, Inc. as an Associate Consultant in 1992.

Berry received an M.B.A. from Harvard Business School and a B.S. in Business Administration from University of California, Berkeley.