EXCLUSIVE: Rocky Russo and Jeremy Sosenko have been signed to adapt Too Cool To Be Forgotten, based on the Alex Robinson graphic novel from Top Shelf Productions. The film was set up by Red Crown Productions’ Daniela Taplin Lundberg and Daniel Crown and Anthony Bregman. Bregman’s Likely Story has had a first-look deal with Top Shelf Comix since late 2009, when Bregman and media entrepreneur John S. Johnson bought 33% of Top Shelf Productions.
The project revolves around family man Andy Wicks, who goes to a hypnosis clinic to break a 25-year smoking habit. Skepticism gives way to wonderment when he is transformed back to his 15-year-old self, with his 40-year-old mind intact. He’s force to relive the horrors of algebra class, visits to the principal, social hierarchies and intense sexual frustration. Will he relive his mistakes or revise history to make things right? It’s enough to drive a person to smoking. Likely Story completed Stephen Frears’ Lay The Favorite, Lawrence Kasdan’s Darling Companion and The Oranges, and goes into production this year on new films from Charlie Kaufman, Nicole Holofcener and Bennett Miller. Red Crown acquired the Ron Nyswaner-scripted American Wife and wrapped the Scott Mcgehee & David Siegel-directed What Maisie Knew. Robinson and Top Shelf are repped by ICM and Russo and Sosenko are UTA and Tom Sawyer Entertainment. Stefanie Azpiazu and Riva Marker are exec producers.