When a network falls to 8th place, it’s going to be hard to get eyeballs for its programming. So little wonder that NBCUniversal is planning a company-wide promotional blitz for massive coverage of Super Bowl XLVI in Indianapolis on the sports, news and entertainment front. It will also utilize Spanish-language programs, kids news services, theme parks, and in-flight programming to cover and promote the game. For the first time in the show’s history, Late Night With Jimmy Fallon will go on the road for a total of four shows from Indianapolis, the first-ever post Super Bowl Late Night live. Looking at this list, it’s clear this kind of omnipresence would have been frowned on by regulators once upon a time. No more. Here are the plans:
Coverage of Super Bowl XLVI from Indianapolis on Sunday, February 5 begins at Noon, ET with the Super Bowl XLVI Pre-Game Show. The following NBCUniversal properties and programs will have live presence in Indianapolis to cover Super Bowl XLVI: TODAY Show, Weekend TODAY, Late Night with Jimmy Fallon, E! News, Access Hollywood, Bravo’s Top Chef, CNBC sports-business reporter Darren Rovell, Weather Channel’s Al Roker, Jim Cantore and Stephanie Abrams, Style correspondents, Jeannie Mai and Alexa Prisco, Golf Channel’s Feherty Live, • Telemundo, NBC SportsTalk, Scholastic Kids press corps reporter.
NBC Sports Network: The recently rebranded NBC Sports Network will be live on site in Indianapolis with more than 18 hours of live coverage including the first ever Costas Tonight: Live from the Super Bowl and daily editions of NBC SportsTalk: LIVE from the Super Bowl.
TODAY Show: America’s No. 1 Morning News Program will kick off Super Bowl weekend with a split show from Indianapolis on Friday with Al Roker and Ann Curry. Natalie Morales and Savannah Guthrie will join TODAY’s coverage on Super Bowl morning.
TODAY with Kathie Lee and Hoda: The fourth hour of the TODAY Show will feature a Super Bowl-themed “Who Knew” segment on Wednesday of Super Bowl week and a Super Bowl kickoff featuring cuisine and chefs from the two Super Bowl cities Friday of Super Bowl weekend.
Weekend TODAY: Jenna Wolfe will report from Indianapolis for Weekend TODAY for Saturday’s coverage.
Late Night with Jimmy Fallon: For the first time in the show’s history, Late Night with Jimmy Fallon will take the show on the road – to Indianapolis – for a total of four shows; including one first-ever LIVE Late Night with Jimmy Fallon show on Sunday night after Super Bowl XLVI.
Weather Channel: Jim Cantore will join NBC’s Super Bowl coverage from Indianapolis, and Wake Up with Al’s Stephanie Abrams and Al Roker will also be on-site reporting the Super Bowl headlines for Weather Channel.
CNBC: Sports business reporter Darren Rovell will do live hits from Indianapolis Thursday-Sunday, and will also tape his NBC Sports Network show, Sports Biz: Game On from Indianapolis on the Friday before the game.
Golf Channel: In anticipation of season two of his critically acclaimed series premiering Feb. 27, David Feherty will host a special Feherty Live stage show from Indianapolis Friday night, which Golf Channel will air as a one-hour special Saturday at 10 p.m. ET. And throughout Super Bowl week, Golf Channel’s popular morning show, Morning Drive, will feature various NFL guests, including former and current players and executives to talk Super Bowl predictions. Friday’s Golf Central show will include look-ins at Feherty’s rehearsals in Indianapolis and promote Sunday’s Super Bowl.
E!: The nation’s premier destination for celebrity and entertainment news will report from Indianapolis Wednesday through Monday with correspondents Catt Sadler and David Burtka.
NewsChannel/Affiliates: NBC’s NewsChannel, which feeds all 235 NBC affiliates nationwide, will have numerous reporters on-site in Indianapolis doing live stand ups for stations and offering technical support for other on-site stations.
Bravo: Top Chef, Bravo’s Emmy-Award winning culinary show, will be on-site in Indianapolis with host Tom Colicchio and two popular former contestants, Richard Blais and Antonia Lofaso, competing to create the perfect tailgate food. Their tailgate preparations and end result will be featured on NBC’s Super Bowl XLVI Pre-Game Show. Tony Dungy and Rodney Harrison of Football Night in America will determine the winner.
NBCU Entertainment: Stars of NBC’s primetime line-up will hit the Super Bowl pre-game red carpet with host Nick Cannon. Celebrities from NBC’s new primetime shows include Jessica Simpson (Fashion Star), Adam Levine, Cee Lo Green, Blake Shelton and Carson Daly (The Voice) and Katharine McPhee (Smash).
Access Hollywood: The No. 1 entertainment show will be on-site in Indianapolis with reports on all Super Bowl festivities Tuesday through Monday.
Style: The destination for inspiring lifestyle programming will feature a pre-game Super Bowl party-planning segment with Bill and Giuliana Rancic. Throughout Super Bowl week, the couple will offer party tips on Style and through Style’s twitter handle, @mystylequicktip. The segments will pay off in a Super Bowl Party reveal with Bill and Giuliana during Super Bowl pre-game, a few hours before the game kicks off.
iVillage: the largest content-driven community for women online, will feature VIDEOS and profiles on wives of NFL players on how they achieve family balance with the hectic schedule of the NFL. iVillage will also feature stories on Super Bowl community and philanthropic events throughout the week. The iVillage community will participate with their Super Bowl content through activities and discussions on the iVillage social media pages.
Telemundo/mun2: Stars of Telemundo and mun2 will be in Indianapolis all week, covering all the NFL and Super Bowl activities. Telemundo will air a 1 hour special, Sabor Al Super Bowl XLVI, on Saturday at 2pm EST/PST, 1pm CST, highlighting all activities leading up to the big game and providing expert analysis for the US Hispanic audience.
Universal Parks: Universal Parks and Resorts in Los Angeles and Orlando will help promote NBC’s coverage of Super Bowl XLVI by featuring NBC Sports-produced trailers and video on their CityWalk Astrovision screens throughout Super Bowl week. Super Bowl signage on print billboards and other signage throughout the Parks will also be present.
Universal Pictures: Several movies from Universal Pictures will be promoted during Super Bowl pre-game.
NBC News Scholastic Reporter: Kids press corps reporter Grace Ybarra will be on-site in Indianapolis to report on the youth-themed Super Bowl activities for Scholastic News, a youth-oriented news service and NBC News partner.
G4: The gaming and technology network will air a special Super Bowl-themed segment of the popular show, Gadget Pr0n, which will feature all the best gadgets and technology needed to create the ultimate Super Bowl viewing experience. The episode will air Monday, Jan. 30.
NBC Experience Store: The popular Rockefeller Center destination features a window display promoting NBC’s coverage of Super Bowl XLVI.
American Airlines: NBC’s in-flight programming on American Airlines, which reaches 5 million viewers/month is airing Super Bowl features throughout the month of January.
NBC Out-of-Home Platforms: NBC Sports utilized the promotional platforms of NBC’s out-of-home assets to extend the Super Bowl tune-in message. Super Bowl spots ran on the following screens: taxi cabs, universities, arenas, PATH stations and gas pumps.
NBC Retail Store Screens: NBC Sports-produced Super Bowl promos ran in retail stores including Wal-Mart, Costco and Sam’s Club stores nationwide throughout January. Super Bowl promos were seen on 210,000 screens in 6,400 stores, reaching 600 million viewers.