Adam Stotsky, who left his post as president of marketing at NBC in August, is returning to NBCUniversal as General Manager of G4. In his new role, effective immediately, Stotsky will oversee all facets of G4, including programming, development, production, marketing, press and publicity, and digital operations, reporting to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment and Cable Studios. This marks Stotsky’s reunion with Hammer for whom he worked during his tenure at Syfy. “Adam is one of the best brand strategists I’ve ever worked with,” said Hammer. “I’m confident that he’ll provide tremendous leadership and unlock G4’s potential as a genuine force on the media landscape.” Stotsky succeeds Neal Tiles, who stepped down as president of G4 earlier today after more than six years on the job.
The switch at the top of the cable network comes a year after the completion of the Comcast-NBC Universal merger which saw the Comcast-owned E! Entertainment and G4 added to the cable portfolio of NBCU’s Bonnie Hammer, with Tiles reporting to her. For the past year, Hammer has been working on rebuilding E!, including spearheading the search for a replacement of Ted Harbert in the president position and initiating the channel’s push into scripted series. The appointment of Stotsky marks Hammer’s first major move at G4. The network averaged 127,000 viewers in primetime in 2011, down 18% from 2010. Earlier this year, UFC approached NBCUniversal about acquiring a controlling stake in G4 but that talks fell through.
As President of Marketing for NBC Entertainment, Stotsky led strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for primetime, daytime and late night. Stotsky also oversaw the launch of the “NBC: More Colorful” branding campaign in the Fall of 2009. He left NBC in August when the network’s new chairman Bob Greenblatt brought over his longtime Showtime marketing chief Len Fogge. From 2001 to 2008, Stotsky held senior marketing positions at NBCUniversal’s Syfy, most recently as EVP, Global Brand Strategy and Market Development.