Sources are telling me that the No. 1 movie at the North American box office is projected as Open Road Films acquisition of Liam Neeson-starrer The Grey with $6.5M for Friday and projected $17.6M for the weekend from 3,185 locations. Audiences gave it a ‘B-‘ CinemaScore. At No. 2 is Lionsgate’s opener One For The Money starring Katherine Heigl and based on the Janet Evanovich’s bestselling novel. It came on stronger than the disaster which Hollywood thought it would be and received a ‘B-‘ CinemaScore. It took in $4.1M for Friday and maybe $11.3M for the weekend from 2,737 runs. After that, one-week-old Underworld Awakening is #3 from Screen Gems/Sony Pictures and Red Tails #4 from LucasFilm/Fox had decent Friday holds of 64% and 53% respectively. All the way back in 5th place is Summit Entertainment’s new actioner Man On A Ledge with Sam Worthington which is a very weak $2.4M right now and perhaps $7.2M for the weekend from 2,998 theaters. And yet it received the best CinemaScore of the 3 openers: ‘B+’. That’s worse than what the studio expected.
Overall it looks like another up weekend for the new year: $110M, +10% from last year. But I’m not seeing much of an Oscar nominations bounce. The black-and-white of it is that The Weinstein Company’s Best Picture frontrunner The Artist remains silent in 837 runs with $867K for $3.2M weekend and $16.6M cume.
*Grosses for both One For the Money and Man On A Ledge come with asterisks because of their opening weekend’s Groupon/Living Social discounted movie ticket deals. Lionsgate/Summit don’t collect much of that money. Instead exhibitors get the lions share. And that discount prevented the Marcus Theatre chain from playing One For The Money in the midwest.
Here’s the Top 10 with full analysis coming:
1. The Grey (Open Road) NEW [3,185 Theaters]
Friday $6.5M, Estimated Weekend $17.6M
2. One For the Money* (Lionsgate) NEW [2,737 Theaters]
Friday $4.1M, Estimated Weekend $11.3M
3. Underworld Awakening (Screen Gems/Sony) Week 2 [3,078 Theaters]
Friday $3.4M (-64%), Estimated Weekend $10.4M, Estimated Cume $43.1M
4. Red Tails (LucasFilm/Fox)Week 2 [2,573 Theaters]
Friday $2.7M (-53%), Estimated Weekend $9.6M, Estimated Cume $33M)
5. Man On A Ledge* (Summit) NEW [2,998 Theaters]
Friday $2.4M, Estimated Weekend $7.2M
6. Extremely Loud & Incredibly Close (Warner Bros) Week 6 [2,630 Theaters]
Friday $2M, Estimated Weekend $7M, Estimated Cume $21M
7. Contraband (Universal) Week 3 [2,650 Theaters]
Friday $1.9M, Estimated Weekend $6.6M, Estimated Cume $56.5M
8. The Descendants (Fox Searchlight) Week 22 [2,001 Theaters]
Friday $1.7M, Estimated Weekend $5.7M, Estimated Cume $58M
9. Beauty And The Beast (Disney) Week 3 [2,145 Theaters]
Friday $1.2M, Estimated Weekend $5M, Estimated Cume $40.9M
10. Haywire (Relativity) Week 2 [2,441 Theaters]
Friday $1.1M, Estimated Weekend $3.5M, Estimated Cume $14.8M