SUNDAY AM, 3RD UPDATE: I’m feeling fluish but big numbers are making this Martin Luther King 4-day holiday weekend look healthy. The most important news is that there’s no sign of a 2012 slump — yet. Hollywood is very encouraged by the new year’s North American grosses so far. Of course NFL playoffs siphoned off Saturday’s audience after Friday overperformed. “Everything got a little dinged by the football games,” one studio exec emailed me. And that should happen again today. No. 1 continues to be Universal’s Contraband which is outperforming by nearly 25% what even the studio thought it would do. It’s Working Title’s biggest opening ever — which is saying a lot given recent downward trends. And this generic-looking pic further establishes producer Mark Wahlberg as an action star. Also setting records is Disney’s Beauty And The Beast 3D which continues to draw well day and night. “This is likely to become our highest January opening ever, and will by far become the biggest animated January release of all time,” a Disney exec told me last night. It doesn’t appear as if Disney selling the 3D Blu-ray in stores affected theatrical grosses one bit. The toon re-release earned an ‘A+’ CinemaScore from audiences who also gave an ‘A-” to Contraband and Warner Bros’ Joyful Noise also exceeding low expectations. One note for you snarksters: Paramount’s The Devil Inside, which took top honors last weekend, fell a big -77% week to week because of word-of-mouth related to that ‘F’ CinemaScore. I’m updating numbers now. Full analysis coming:

1. Contraband (Universal) NEW [2,863 Theaters]
Friday $8.7M, Saturday $8.6M, 3-Day Weekend $24.1M, 4-Day Holiday $28.5M

2. Beauty And The Beast 3D (Disney) NEW [2,625 Theaters]
Friday $5.6M, Saturday $6.7M, 3-Day Weekend $18.5M, 4-Day Holiday $24.7M

ae
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3 years
Speaking of F, I couldn't believe the amount of f-words in Contraband. I'm no shrew, but it...
Kaching
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3 years
Who cares about the 75% drop??? Was made for a $1million and will gross over $50mil. I'll...
steven
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3 years
incredulous - don't be a putz. sameth has toiled talentedly in this town and deserves the recognition....

3. Mission: Impossible 4 (Paramount) Week 5 [3,346 Theaters]
Friday $3.2M, Saturday $4.7M, 3-Day Weekend $11.5M, 4-Day Holiday $14M, Est Cume $189.2M

4. Joyful Noise (Warner Bros) NEW [2,863 Theaters]
Friday $3.8M, Saturday $4.5M, 1-Day Weekend $11.3M, 4-Day Holiday $13.8M

5. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theater]
Friday $2.5M, Saturday $3.5M, 3-Day Weekend $8.4M, 4-Day Holiday $10.6M, Est Cume $172.2M

6. The Devil Inside (Paramount) Week 2 [2,551 Theaters]
Friday $2.7M, Saturday $3.1M, 3-Day Weekend $7.9M (-77%), 4-Day Holiday $9M, Est Cume $47.3M

7. The Girl With The Dragon Tattoo (Sony) Week 4 [2,674 Theaters]
Friday $2.1M, Saturday $2.6M, 3-Day Weekend $6.8M, 4-Day Holiday $8.3M, Est Cume $90M

8. Alvin & The Chipmunks 3 (Fox) Week 5 [2,849 Theaters]
Friday $1.1M, Saturday $2.6M, 3-Day Weekend $5.8M, 4-Day Holiday $7.3M, Est Cume $118.7M

9. War Horse (DreamWorks/Disney) Week 4 [2,856 Theaters]
Friday $1.6M, Saturday $2.3M, 3-Day Weekend $5.6M, 4-Day Holiday $6.8M, Est Cume $67M

10. The Iron Lady (Weinstein Co) Week 3 [802 Theaters]
Friday $1.5M, Saturday $2.2M, 3-Day Weekend $5.3M, 4-Day Holiday $6.4M, Est Cume $7M