Not very encouraging news for CBS’ rebranded morning show: In its first week, CBS This Morning, hosted by Gayle King, CHarlie Rose and Erica Hill, averaged 2.7 million viewers, 1.1 million of them in the adults 25-54 demographic. It finished well behind NBC’s Today (5.5 million, 2.4 million) and ABC’s Good Morning America (4.9 million, 2.0 million). What’s more, CBS This Morning was down 10% in total viewers and 13% in 25-54 from the same week last year, which marked the second week of the revamped CBS Early Show with Hill, Chris Wragge and Dave Price as hosts. This was the steepest decline among all broadcast morning programs despite This Morning featuring high-profile guests including Michelle Obama. (In several big markets — including Atlanta, Detroit, Tampa and Orlando — This Morning was even beaten by Fox News’ Fox & Friends in total viewers.) Today was down 6% in total viewers and 10% in 25-54, while GMA was actually up, 3% in total viewers and 10% in 25-54. GMA posted its smallest weekly demo margin with Today in more than two years. GMA co-host George Stephanopoulos also is bringing gains to ABC’s This Week in his return as host. In its second outing on January 15, This Week With George Stephanopoulos drew 2.7 million viewers and 780,000 adults 25-54, up 12%/4% from Stephanopoulos’ 2012 debut and posting the program’s largest audience in 10 months.
'CBS This Morning' Debut Week Down From Last Year, 'Today' Also Down While 'GMA' Up
What's Hot on Deadline
'Show Dogs' Getting Re-Cut By Global Road In Response To Concerns Over Inappropriate Sex Abuse Message
Jason Bateman Apologizes To Jessica Walter Over 'Arrested Development' Interview Comments: "I Was Wrong Here"
'Outlander's Sam Heughan Joins Vin Diesel In Sony's 'Bloodshot'; Eiza Gonzalez, Michael Sheen Also Aboard
Latest TV News
- Actors’ Equity Re-Elects Kate Shindle As President
- ‘Floribama Shore’ Gets Season 2 Premiere Date On MTV; First Teaser
- TV Talk Podcast: No Nicole Kidman Or Jessica Lange Leaves Best Actress Limited Series Wide Open For Emmys
- TV Series Based On Japan’s Rent-A-Relative Business In Works At Anonymous Content, Paramount TV & Condé Nast
- ‘Claws’ Showrunner Janine Sherman Barrois Inks New Overall Deal With WBTV
- ‘Hair’ Will Be NBC’s 2019 Spring Musical; Craig Zadan & Neil Meron Producing