The PGA today confirmed the dates for its annual Produced By Conference — June 8-10, 2012 on Sony Pictures’ Culver City studio lot — and announced a new presenting sponsor: the International CES convention, which is produced by the Consumer Electronics Association. That partnership replaces a previous tie-up between the PGA and the Association of Film Commissioners’ International Locations Trade Show; back in June, the PGA conference and trade show were held simultaneously at Walt Disney Studios. The sponsorship deal is part of push for CES’ “Entertainment Matters” program, which aims to bring together content and tech companies at the annual Las Vegas mega-gathering, which is set for January 10-13.
The Produced By Conference is an industry forum that spans film, TV and new media and features panels with top producers, filmmakers and actors. Proceeds from the event, which drew more than 2,200 attendees this past year, are reinvested into guild member services.