Academy Unveils 2012 Oscar One-Sheet

Here’s the official poster of the Academy Awards, unveiled this morning. The theme is “Celebrate the Movies.” Designed by Anthony Goldschmidt, and Mark and Karen Crawford of Blood&Chocolate, one-sheet features eight images of Oscar-winning movies spanning eight decades. The movies represented are Gone with the Wind(1939), Casablanca (1943), Giant (1956), The Sound of Music (1965), The Godfather (1972), Driving Miss Daisy (1989), Forrest Gump (1994) and Gladiator (2000). All were best picture winners except for Giant for which George Stevens was named best director.

    1. I think the complete sentence is ‘Celebrate the movies when they were good’, which is why all the images are from films made in the previous century.

  1. The Oscars waste too much time showing clips of old movies. Yes, Casablanca, Ben Hur, Gone with the Wind are classics. WE KNOW. They show these movies every year.

    What they should focus on are movies released THIS YEAR. Highlight great independent and smaller films. There are big budget films that may be decent or memorable scenes. Even give us a glimpse of whats happening in movie industries in other countries, like Nollywood. Highlight the current year achievements.

    1. Which movies from this year in particular? In other words, how could they focus on movies from this year without seeming like they’re campaigning for them over others?

    2. Amen, Cherish. Every year people complain about the Oscars not attracting a younger audience, and yet they continue to “celebrate” the classics in their advertising. At least pepper in some of this year’s offerings, even if they don’t belong in the pantheon of The Godfather and Casablanca.

  2. Eek. Hate to be critical of a trivial one-sheet, but that really pales in comparison to last year’s. Hope that’s not a sign of things to come, though my better intuition tells me it is.

    1. The art directors on this poster were probably facing the issue: how do we get someone other than a white person on this thing? Answer: “Driving Miss Daisy”.

  3. a critique..

    this is a UGLY poster

    and the tag line just is smaller than OSCAR

    anthony G needs to be put out to pasture and let a new voice invite a broader audience to celebrate OSCAR for generations to come


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