Powerhouse public relations group DDA and specialist PR agency Blueprint are creating a 50/50 joint-venture to be known as DDA Blueprint. The new outfit is designed to primarily handle the international and UK television and theater industries. A stand-alone company, it will be headed up by Blueprint PR founders Janet Balmforth and Aimee Norman, with DDA CEO Lawrence Atkinson and COO John Stannard serving as non-executive directors. All of Blueprint’s existing and future business will be folded into DDA Blueprint. Operations will be based at DDA’s London HQ.

Blueprint PR theatre head Kate Morley will lead the venture’s theatre activity which includes media campaigns for both theater companies and individual plays and musicals, from the West End to regional theater. Clients include The Donmar Warehouse, Bristol Old Vic and Sheffield theaters. The company has also been active in trade and consumer television publicity with clients like Aardman Animations and Tiger Aspect Productions.

In a statement, DDA’s Atkinson and Stannard said “DDA Blueprint will offer tangible benefits to both its existing and future clients through a combination of extended reach and increased skillset and we are looking forward to working closely with Janet, Aimee and Kate on growing DDA Blueprint into a successful company in its own right. DDA Blueprint is perfectly positioned to provide an additional level of strategic counsel for DDA’s existing motion picture clients, in particular for those who have developed TV businesses of their own.”