LONDON, December 14th 2011 – Shine Group today announced the appointment of Modern Times Group (MTG) executive Camilla Hammer to CEO of its sales and distribution division Shine International. The appointment follows the recent relocation of Shine International from LA to London, where Hammer will be based and lead an international team of 42. In her new role, she will be responsible for the exploitation of worldwide intellectual property rights from both the Shine Group and independent producers and networks through formats and tape sales. Reporting to Shine Group President Alex Mahon, she will commence her new role in early 2012. Camilla Hammer is joining Shine Group from Modern Times Group (MTG) where she was SVP Acquisitions. During her 12 years with MTG, Hammer has held a variety of positions including COO of Emerging Markets, CEO of Hungary, Head of Pay TV & 3rd Party Channels. In her recent role as SVP Acquisitions, Camilla was responsible for managing acquisitions for all MTG’s pay and free TV linear channels & on demand business, and also their recent co-finance ventures and channel partnerships.
Hammer’s is the latest, and most senior, appointment in a reconfigured Shine International. Recent newly created positions have included former MTV executive Matthew Ashcroft joining as the company’s first SVP, Asia Pacific, former ITV Global executive Noel Hedges, as SVP, Acquisitions and Jan Rowland who has joined as Head of Business and Legal Affairs for both Shine International and Shine 360.