Obama administration officials unveiled today a series of TV, radio, print, and Internet public-service ads that link bogus goods including pirated movies and music with higher crime, lost jobs, and child labor. Intellectual property crimes “are anything but victimless,” Attorney General Eric Holder said, calling them “a significant and growing threat” to economic and national security. “With holiday shopping season now upon us, this information could hardly be hitting the airwaves at a more appropriate time.” One TV ad, produced with help from MTV Networks, shows a woman envisioning the misery she might create from buying an illegal DVD. The tag line: “It’s not only a few dollars. … Know the real cost. Don’t buy counterfeits.” Another TV spot creates an analogy between illegal music downloads and New York subway riders stealing tips from the guitar case of singer-songwriter Addie Brownlee. Radio and print ads reinforce the theme that “you have the power” to stop IP theft. Most also direct people to the website for the National Crime Prevention Council’s “Get Real” campaign. Other agencies supporting the campaign include the Office of the U.S. Intellectual Property Enforcement Coordinator and U.S. Immigration and Customs Enforcement.
White House Teams With Media Companies To Warn Against Pirated Merchandise
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