Is the price of movie tickets falling? Of course not. It may not look that way in 3Q: The average amount that consumers spent was $7.94, down from $8.06 in 2Q, the National Association of Theatre Owners reports today. But the numbers tend to bounce around from quarter to quarter, due in part to whether there are 3D films compelling enough to lead consumers to pay up for the higher-priced tickets. Last quarter was light, although it included Warner Bros’ Harry Potter And The Deathly Hallows Part 2 and Disney’s The Lion King 3D. The pricing picture becomes clearer when you step back to look at averages over time: The average for the first nine months of 2011 is $7.96, up 1% from all of 2010 and 6% from 2009. Regal also recently reported that its average ticket price was $8.78 in 3Q, up 1.9% vs the same period last year.
Movie Ticket Prices Are Up, But People Spent Less In 3Q For 3D
What's Hot on Deadline
Latest Film News
- Paramount Beats Class Action Lawsuit Over Credit Checks For Job Applicants
- Fox Searchlight Picks Up ‘He Named Me Malala’ About Youngest Nobel Winner
- DreamWorks Animation Shares Score On ‘Home,’ But Is It Enough?
- ‘Cinderella’ Returns To Top Of Offshore Box Office; ‘Home’ Rounds $48M – Update
- New ‘Jurassic World’ Teaser: Bystanders Carried Off By Pterosaurs
- Bart & Fleming: A Mea Culpa; Frank Sinatra Re-Cast; Tent Pole Assembly Line