FRIDAY PM/SATURDAY AM, 4TH UPDATE: Full analysis later this morning. But overall Thanksgiving holiday weekend moviegoing is looking like $230 million, which is still down -12% from last year. So the North American box office slump continues. Nevertheless, the Friday after T-Day is traditionally the biggest moviegoing day of the year, and this one didn’t disappoint. Parents and kids did come back into theaters Friday for some of the new family fare which didn’t speed out of the theatrical gate Wednesday or Thursday. It helped that critics bestowed good reviews and audiences gave great CinemaScores to Disney’s rebooted The Muppets which earned an ‘A’ and Sony Pictures’ Arthur Christmas an ‘A-‘. But Summit Entertainment’s holdover Twilight Saga Breaking Dawn Part 1 is still the undisputed winner of the holiday weekend derby. Martin Scorsese’s 3D film Hugo scored 97% positive reviews on Rotten Tomatoesis and is holding its own considering that it’s playing on 2,000 less screens than all the competition. But it also cost a fortune after going wildly over budget. Meanwhile, The Weinstein Co didn’t provide new numbers yet for platforming its Oscar-buzzed My Week With Marilyn which added 61 markets including Canada for 244 runs Friday. It made $156K Wednesday and $155K Thursday for a projected $2M for the 5-day holiday. The Weinstein Co’s other Academy Awards-touted film The Artist debuted in 4 locations in NY and LA Friday and the only gross reporting was NYC’s Angelika with $14,898. Here’s the Top 10:

1. Twilight Saga’s Breaking Dawn Part 1 (Summit) Week 2 [4,066 Theaters]
Wednesday $12.5M, Thursday $7.8M, Friday $17M (-76%)
Estimated 3-Day Weekend $41M, Est 5-Day Holiday $61.3M, Est Cume $220.3M

2. The Muppets (Disney) NEW [3,440 Theaters]
Wednesday $6.6M, Thursday $5.9M, Friday $13M
Estimated 3-Day Weekend $31M, Est 5-Day Holiday $43.5M

Paul DeLucca
•
3 years
Hugo was pure magic !
Muppet Mommy
•
3 years
Hey RB— I'm fully aware of Jason Segel's contribution to The Muppets and am eternally grateful that...
Markham
•
3 years
That's too bad because you've missed some good ones: "Like Crazy", "Drive", "The Muppets", "The Descendants", "Warrior",...

3. Happy Feet Two 3D (Warner Bros) Week 2 [3,606 Theaters]
Wednesday $3M, Thursday $2M, Friday $5.4M
Estimated 3-Day Weekend $13M (-38%), Est 5-Day Holiday $18M, Est Cume $43.4M

4. Arthur Christmas 3D (Sony Pictures) NEW [3,376 Theaters]
Wednesday $2.8M, Thursday $1.8M, Friday $4.8M
Estimated 3-Day Weekend $12.2M, Est 5-Day Holiday $16.5M

5. Hugo 3D (Paramount) NEW [1,277 Theaters]
Wednesday $1.6M, Thursday $2.3M, Friday $4.4M
Estimated 3-Day Weekend $11M, Est 5-Day Holiday $15M

6. Jack & Jill (Sony) Week 3 [3,438 Theaters]
Wednesday $2.1M, Thursday $1.8M, Friday $4.1M
Estimated 3-Day Weekend $10.2M, Est 5-Day Holiday $14M, Est Cume $57.3M

7. Immortals 3D (Relativity) Week 3 [3,120 Theaters]
Wednesday $2.2M, Thursday $1.9M, Friday $3.7M
Estimated 3-Day Weekend $9.5M, Est 5-Day Holiday $13.3M, Est Cume $69.4M

8. Puss In Boots 3D (DreamWorks Animation/Par) Week 5 [3,005 Theaters]
Wednesday $2M, Thursday $1.3M, Friday $3.3M
Estimated 3-Day Weekend $8.5M, Est 5-Day Holiday $11.5M, Est Cume $136.5M

9. Tower Heist (Universal) Week 4 [2,474 Theaters]
Wednesday $1.4M, Thursday $1.5M, Friday $2.9M
Estimated 3-Day Weekend $7M, Est 5-Day Holiday $10M, Est $65.2M

10. The Descendants (Fox Searchlight) Week 2 [390 Theaters]
Wednesday $985K, Thursday $1M, Friday $2.7M
Estimated 3-Day Weekend $7M, Est 5-Day Holiday $9M, Est Cume $10.5M