NEW YORK — EPIX, the premium entertainment channel, video-on-demand and online service owned by Viacom Inc. (its Paramount Pictures unit), Metro-Goldwyn-Mayer Studios and Lionsgate, announced today the appointment of Kirk Iwanowski to CMO effective immediately. Iwanowski will be responsible for developing and executing marketing strategy and campaigns designed to build a following for EPIX movies and programs among consumers, affiliates and industry partners. Iwanowski was previously SVP of Marketing at FilmDistrict where he was responsible for developing the theatrical advertising strategy for the GK Films-owned distribution company’s slate of wide releases including Soul Surfer, Insidious and Drive. Iwanowski also managed the studio’s upfront broadcast and cable negotiations for the 2012 theatrical slate. Prior to joining FilmDistrict, Iwanowski held the position of EVP, Marketing, Branded Entertainment & Sponsorship for Sundance Channel.
Epix Taps Ex-FilmDistrict Exec As Chief Marketing Officer
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