Citing “allegations surrounding the Penn State Football program,” Cars.com has yanked its sponsorship from ESPN broadcasts of two upcoming Penn State football games, the Wall Street Journal reports. “As a proud, longtime supporter of ESPN College Football, it’s important to us that we’re building our brand and raising the visibility of our advertisers in a way that celebrates the sport, the dedication of its student athletes and the many reputable universities that field teams,” Cars.com said in a statement. Cars.com is a classified advertising venture under an umbrella known as Classified Ventures owned by the media companies Belo, Gannett, McClatchy, Tribune and Washington Post. The child sex-abuse scandal has resulted in the exits of Penn State president Graham Spanier and football Joe Paterno. Advertisers who’ve hitched their brands to athletes are especially skittish about scandals and eventually if not immediately sever the links.
Cars.com Yanks Sponsorship Of Penn State Game Broadcasts On ESPN
What's Hot on Deadline
Sean Spicer Says Melissa McCarthy 'Saturday Night Live' Parody "Funny"; Sean Hannity Reminds Him It's Not
'Marvel's The Defenders' Stuns Fans With Debut Episode Screening & New Trailer For Netflix Series - Comic-Con
From ‘Fauda’s Assaf Bernstein On ‘Rose Madder' To ‘The Shining’ Onstage: What’s Behind Stephen King’s Hollywood Renaissance?
Comic-Con: 'Outlander' EP Ronald D Moore Talks Seasons 3 & 4, Diana Gabaldon, 'Battlestar Galactica' & The Changing SDCC
Latest TV News
- Comic-Con: ‘Riverdale’ Season 2 Trailer Debuts, Explores Darker Side of Archie And The Gang
- ‘Once Upon A Time’ Debuts Opening Scene From Season 7 Revamp, Teases New LGBTQ Storyline — Comic-Con
- ‘Marvel's Iron Fist’: Raven Metzner Tapped As New Showrunner Of Netflix Series
- Linkin Park Filmed ‘Carpool Karaoke’ Episode Days Before Chester Bennington’s Death
- John Heard Dies: ‘Home Alone’ Actor Was 72
- ‘Marvel’s The Defenders’ Stuns Fans With Debut Episode Screening & New Trailer For Netflix Series…